Being a writer, in my opinion, is absolutely the best kind of business that you could possibly start. After all, writing has been a type of business for thousands of years.
The key to being a successful writer is to build a following of loyal readers who want to read your work. If you do that, then every time you publish, this will help you easily sell your work.
Also, if you’re looking for a big name publisher, what better track record could you offer for a book publishing contract, than a market you’ve already established?
There are three very powerful ways that writers can use to build and profit from their markets, and once you set up the first two, building your reader base will be practically automatic.
Here are three things you can do to sell more of your work and build your reader base:
1. Create an affiliate program.
An affiliate program is where you pay a percentage on a sale of your work. In other words, you allow others to sell your work for you.
The advantage of using an affiliate program is that your affiliates could sell your work in markets you may not have considered. This could expand your reach and help you sell a lot more of your work.
What’s key here is to set up an affiliate program management system that’s automated, i.e. affiliates can sign themselves up and set up their campaigns.
You also want to make sure that you offer plenty of promotional materials for your affiliates. This may include sample chapters of your books, ads, articles, etc. Just make sure you have a good tracking system in place so affiliates get credited with sales.
2. Build a list.
A list is a group of people who are interested in your writing. This can be your readers, or it can even be other writers.
Building a list means offering a newsletter, a free giveaway (sample chapters from your books, free ebooks, white papers, etc.) or some other premium for joining your list.
The purpose of building a list is that it makes it very easy for you to notify your readers of new releases or other products and services you offer. Also, you build a relationship with your readers, which makes it easier to get them to buy your work.
3. Send out a press release.
Every time you release a new book, create a new service, or generate some other kind of news, that’s news you should be sharing. By sending out a press release, you can let others know more about what you have to offer. Since a press release is as much news as it is advertising, it’s far more effective than placing an ad to make your announcement.
Although there are plenty of ways to market your writing, these three techniques can really help you blast your writing profits through the stratosphere and get you read.
Isn’t that why, as writers, we write?
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