If you’re a small business owner beginning to read this article, you may be able to say you’ve “tried it all” in the marketing biz. Then again, you’re probably reading this because you have indeed NOT tried postcards! We know you’re busy, so let’s just cut to the chase and tell you why they’re a great idea.
1.) Postcards are simple.
You don’t have to jump through a million hoops to implement a postcard campaign. In fact, there are more internet based postcard marketing services than ever before! The ideal sites are the most complete, and will let you create a card to your specifications (with your artwork or theirs), choose your recipients by allowing you to upload a list (or even rent one directly from them), and send the cards out from their location. No more stamp licking or addressing hundreds of envelopes for you!
2.) You’re in control.
The good (or sometimes not so good!) part about owning your own business is being in charge of how you market yourself. Sometimes it can be a lot of work, but sending your current and potential clients the right message is vital-and you’d be surprised at how competitively the current services are priced. Utilizing an all-in-one postcard marketing service, as mentioned above, can eliminate the time you spend with door-to-door marketing pitchmen, in addition to knowing exactly when, where, and to whom your marketing is being sent.
3.) Higher visibility.
This is a simple, reality-based thought process rather than a statistic, as there is no end-all accurate way to determine if your card is getting looked at. But consider this: after taking the sometimes overflowing pile from your mailbox, how do you sift through it all? Many people “flip” through their mail piece by piece, paying more attention to single pieces of mail as opposed to bulk advertising units. Businesses that market with newspapers, coupon books, and other group advertising packets could run the risk of being missed when their ad is tossed in with everyone else’s-including their competition!
At the end of the day, postcard marketing can reach as many current or potential customers as you want with just a few clicks, and we’re all about solutions that make direct mail marketing services easy and cost-effective for small businesses.
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