Do you own and operate a small business?
Would you like a marketing campaign that adds new customers in droves?
If so, then you must consider these 3 components before you send out your next marketing message. Leaving one of these out is like trying to paint a masterpiece without a brush… a canvas… or paint.
It’s practically certain to flush your marketing money down the drain.
See for yourself:
3 Pieces To A Successful Small Business Marketing Masterpiece:
1. What is your message?
What message are you trying to say?
All too often, small business owners get caught up in telling their audience how long they’ve been in business. How great they are. Where they got their training. What services they offer. What their hours are. Where they are located.
Yadda… yadda… yadda.
This is your standard business card marketing message.
And it’s as boring as a TV dinner.
Want to know what’s going through someone’s head, when they read these things?
“So what? Who cares? What’s any of this stuff got to do with me and my problems?”
Instead of sending a message focused on you… write a message focused on your prospect!
2. What media are you using?
What platform are you using to get your marketing message across?
Twitter?
A sales letter?
An email?
A postcard?
A sign?
Maybe even Facebook?
This becomes a problem when you have the right message… but you use a media your prospect does not use. If this happens, then your marketing will fail.
Here’s an example:
Let’s say your ideal prospect is retired. They own their home. They have grandkids. And they drive a high end automobile like a Lexus.
And you take a stab at using Twitter to attract this audience. And after some time, you can’t seem to figure out why you only have 6 followers. It might be because older folks do not use Twitter… and therefore the media you’re using is bad.
On the flipside, an older prospect probably reads their mail.
So sending them a sales letter may be a better media for this group.
3. Who is your market?
Who are you going after?
You can have the best message… use the right media… but you will fall flat if you target the wrong audience.
For example:
If you are trying to sell high-end furniture to someone who lost their job, then your chances of making this sale are slim to none.
That’s because jobless people may not have $5,000 to drop on a new sofa and loveseat.
You should find out who your ideal prospect is long before you send any marketing messages.
Once you do this, you should go after your prospect like a kid running to open a pile of presents on Christmas morning!
Think about these 3 marketing principles. And then implement them into your next small business marketing campaign. And watch as your ROI gets a boost.
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