whatsapp , one of the most popular messaging apps in the world, was purchased by Facebook back in 2014, which hasn’t stopped the app from being used by more than a billion people monthly to send messages and make calls to others around the globe. What you may not know about WhatsApp is that this app can be an effective tool in your business’s communication strategy, as well. Here are three reasons why WhatsApp is great for business.
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1) You can reach a global audience
WhatsApp has 1.2 billion users across the globe, making it an excellent platform to reach a global audience. It’s one of the most popular social media platforms in the world and many people use it as their go-to messaging app. You can broadcast any message to your entire contact list with just one tap, which makes it a great way to advertise events or share news and announcements with your clients. And since it offers end-to-end encryption, you don’t have to worry about sensitive business communications being intercepted by third parties.
2) There are no limits on how you can use WhatsApp
Instant communication has been a huge part of the digital age, but there are still some limitations. WhatsApp offers an easy solution to these limitations. It allows you to send messages, videos, photos and even make calls from your phone. The app also includes features like read receipts and typing indicators. If a message isn’t read by the recipient after five minutes, it gets sent as an SMS text message to their phone so they know that you tried contacting them. For those who don’t have data or WiFi on their phones, WhatsApp also provides a great alternative to texting because it uses less battery power than apps like Facebook Messenger and Skype. Whatsapp also has a feature called groups, which allows you to create groups with up to 200 people.
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3) WhatsApp is free
1) It’s free to use. You don’t have to worry about the cost of international calls or texts.
2) You can send photos and videos.
3) It’s cross-platform – you can easily connect with clients on their preferred device, no matter what they’re using.
