As an Internet marketer, you’ve got lots of skills to learn. Some of them are tricky business skills (negotiating, balancing your budget) while others are techie skills that are challenging to anybody who’s not a whiz kid (installing a ‘Buy Now’ button, writing meta tags). But there’s one simple skill that’s the absolutely most important – the ability to take action.
Learning to take action requires no more tools than your brain and a little bit of gumption. The problem is that every day we’re drowning in a flood of information, shiny objects, useless junk, and highly entertaining distractions. With all of this constant stuff, it can be hard to actually do something.
Nothing Happens if You Don’t Act
In order to learn Internet marketing, you’ve got to spend some serious time learning. There’s so much to absorb and there are lots of information products and websites out there that can teach you proven methods that work. This wealth of internet marketing strategies is wonderful, but it’s totally meaningless if you don’t act on it.
Let’s say that you’ve just digested a comprehensive info product by one of your favorite big-name marketers. It lets you in on all of their traffic secrets and ninja marketing methods. They’ve basically split open their brain and let you see what goes on inside. It feels good to finish the book, but when you read those last words of the eBook, you’re only about 1/10thof the way there.
You’ll really see the results when you take action and try the methods for yourself. You’ll find that some things work and some don’t. Even if you follow their Internet marketing plan perfectly, your results will differ. It’s from watching the results of the methods that you’ll really learn what works.
The Magic of Marketing
Actually, it’s not the method or strategy that’s important in marketing; it’s the result. Everything you know about your niche and target market comes from the results of your marketing efforts. If you create a Facebook fan page in your niche and no matter how you try to build a fan base nothing works, you learn quickly that your niche is not a Facebook-friendly niche. No book will tell you this like your own experience will.
For example, imagine that you’ve got your own e-course that you’re ready to launch. You’ve done your research and you think you’ve created something that will provide solutions to your market. But until you launch and check your stats, you don’t know anything! The real magic of marketing is monitoring the success or failure of your efforts. This is where true knowledge comes from.
The Making of Powerful People
Think about all of the people you admire. Whether they’re world-renowned entrepreneurs or important historical figures, what inspires you about them is their power. Where does this power come from? It’s not something you’re born with. It comes from honing the skill of taking action so that it becomes second nature. Like any skill, it’s something that they’ve learned and it’s something that you can learn too.
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