Mobile marketing is one of the latest and greatest methods of advertising for business of many kinds. If it is done correctly, it can really increase the traffic to a website or number of customers to a store. Use the following tips to help you incorporate mobile marketing into your marketing plan.
When undertaking a mobile marketing campaign keep in mind that most people look for businesses in their area. Include keywords in your campaign that lets a potential customer know your local business location and then target the largest audience possible.
Make sure that your mobile marketing efforts work across all of the potential platforms your customers will use. Your messages should come across equally well on iPhones, Blackberrys, and Android devices. Remember that it is easier to simplify the messages you send than to custom-fit messages to different platforms. The KISS principle is in full effect in mobile marketing.
Try not to use large graphics in mobile marketing campaigns so your readers don’t have to waste a ton of bandwidth downloading your text or email. Instead, use your copy to give an effective sales pitch which is targeted towards the demographic of the recipient. This will get you more conversions than a graphic any day!
There are many free online QR code generators who also give you access to tracking statistics, so use one of them for your mobile campaign. This will allow you keep track of which campaigns work the best and where the QR code should be on the product to get the most use.
Mobile device users are typically on-the-go, so your marketing message must be short and to the point. Tell them exactly why they need you and let them do the clicking to find out more information about your product or service. The more information you provide, the less likely they are to read it.
Always be upfront about the identity of your company in your mobile marketing efforts. Few customers appreciate being contacted anonymously. Phone users will heavily discount the potential appeal of a deal or sale when it comes from an unknown source. Your company name should be the first thing you communicate in your mobile messages.
You should research the habits of the customers you reach through mobile marketing and tailor your communications and special offers to their needs. Treat them as a special subset of your customer base and learn all that you can about their buying habits. The offers you send out to cell phones should have a special appeal to your mobile customers.
Developing a mobile app that contains tons of useful information related to your niche is an excellent mobile marketing strategy. Apps that provide helpful information and tips are very popular. You can include links to your related products and services inside the app in order to generate more sales, or profit directly from selling the app itself.
Brevity should always be the keystone of your mobile marketing communications. Although it seems like people use their smart phones all the time that does not mean they want to spend their time reading long advertisements. Make mobile messages as short and to-the-point as you possibly can.
All of your mobile marketing messages should include a strong call to action. The call to action is an imperative statement designed to goad your customers into doing something. Remember that this does not have to be a demand for an immediate purchase. Even advising customers to follow a link will serve as an effective call.
Take the tips that you have learned through this article and apply them to your marketing plan. Your business is sure to benefit from the time and the energy that you put into your mobile marketing campaign. Keep with your plan and you are sure to see the results you seek.
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