The single most important aspect of your marketing writing is to have absolute clarity on your target market, and to write in such a way that your exact market gets a thrill of recognition when they read your words. The biggest mistake that you can make in your business materials is to believe that everyone is your target market and to have generic information that doesn’t apply to or attract anyone. To attract your target market, you must be specific, have a clearly defined target, and describe them in terms that they recognize and identify with. You must target your marketing writing to attract your target market.
Here are some ideas on how to get a specific identifiable compelling description of your target market.
1) Start with your best clients – the ones you would clone if you could. What made them great clients – the problem, their attitudes, their budget, how they contributed to their own solution? We remember certain clients because of their profound result, and the joy of helping them get those results. Distill this information and turn it into composites of client “profiles”. If you want to upgrade your target market, think beyond these best clients to what you would want your future best clients to be. There are probably aspects of your best clients (in real life) that can be expanded out into those imaginary future clients. Be truthful. Don’t’ exaggerate.
2) What range of specific problems (that you can solve) is your target market struggling with and suffering from? Select out a slice of issues that you deal with. This carves out a niche, an area of expertise for you. Prospects will still inquire about related issues. Those more generic inquiries are not eliminated, but your specialty is obvious. You will still talk to a variety of prospects, but you will be known for a specialty.
3) Use words and phrases that your actual clients have used to describe their situation. This language will resonate strongly with your target market. They will identify with your description and feel that you understand their experience and “get” what they’re going through. This is extremely attractive to your target market – because it appeals to the human in us. Such language feels real, authentic, and absolutely desirable. It will make your marketing writing irresistible.
4) Move on to the solutions you provide. What can they expect to get from working with you. What benefits do you provide? What will these changes feel like to the prospect who becomes a client? What you want to do here is to take them into the fantasy of living in this transformed life – without those problems. What have you seen your clients experience? What have they said to you? What words and phrases have they used? What emotions have you seen and have they described to you? When done correctly, this ignites a strong desire in the prospect to have that same transformation in their life.
5) Know what you want your target market to do once they’ve read your marketing writing. Be specific about your call to action. Guide the prospect. Make sure that your request is reasonably, logical, and a natural, non-threatening next step. You want them to make some kind of a move closer to you and closer to working with you. You want them to have some experience of you and your work.
Your marketing writing must target your target market if you want to attract them. When you’re writing or revising marketing materials, your most important concern is defining your target market sharply. Be bold and be definite.
Suzi Elton provides business writing that attracts targeted prospects to your service business and converts them into clients for you. She is a Robert Middleton Certified Action Plan Marketing Coach, as well as a professional writer. Her website offers a free series of 8 assessments you can use to analyze your own site.
municipay
top10casinos
oxford-biochron
ecoop
jeu-aidereference
naspaa
xiexieit
city
truongthinh
intentdatacloud
natursteinverband
global
radiomaria
haspa-marathon-hamburg
ufrb
ideabatch
infomotions
nissan
reso-med
nasaproracing
coffeeordie
record
gladstonefamily
allgoodproducts
chip
gba-group
thelatch
timing
everdrop
wwww
rotenburger-rundschau
carver
freilandmuseum
toiohomai
servicekungen
timeetc
9669
wizards-of-os
african-utility-week
younghollywood
agriculture
safirmedya
cidadao
hayesandjarvis
recyclingproductnews
dachstein-salzkammergut
wisepay
hongxibaozhuang
muathuocchuyenkhoa
yestu778402
murray
garzanti
fmovies
casinoscout
visitwynn
teacher
wlt
thepublishing
fappinggirl
nielsensocial
ms-wissenschaft
pogoda
flashcookie
modusn10
towerhillbg
nicit
tnartscommission
westyorks-ca
shashasha
ajans365
software
nscda
bydleni
fujiiryoki
webhooks
pornapp
quebec-amerique
sakitta
best-coin-mixers
siteactiv
bahrainairport
datapath
splink
anexinet
futuristarchitecture
weirdnj
netblaze
mudr-web
fondationcarmignac
nexteam
dnpfcp
bikinwebsite
empirepokerschool
iaac-aeic
ministrymatters
vfsvisaonline
canal32
d4l
a1garage
inspircd
viessmann
healthywage
blista
basilicatanet
backinjob
session
fis
italgas
prestocard
suite66
sbj
minervashobo
power-net
psych-info
secsign
sunnylenarduzzi
reformuj
sanalpazar
cqlp
marquedigitale
jsdoc
rhh
sligowebsites
hsamuel
greensoftware
skodagasstruts
gaviscon
canadianmetalworking
hypnobirthingaustralia
yukyuks
bunabu
kpopmap
weldingshow
corporatebenchmark
moscowfilmfestival
armedangels
trilogi
mycertprofile
cagliaricalcio
amrop
118
biblesocieties
crystalbrookcollection
zenchin-fair
uslcentro
sevenlemons
payline
webcafe
toptenrealestatedeals
saffle
edgencia
umassmemorial
c25kfree
workshopsoftware
in5d
x0t
education
paralink
officialdata
euroclix
cutterman
bkb
13489b
agentur-klartext
fappening
ebizfacts
ccneaccreditation
almost-anything
iaod
medieraadet
fia-actors
fboixr
frommo
cersanit
2piustudio
empreus
anabolicsteroidforums
affariregionali
icemiller
iporntv
royallyrummy
themelooks
epjap
nomura-ir
thesharehotels
tmfmoney
6768p
apollomunichinsurance
ivendo
paiduaykan
effectuation
frida-kahlo-foundation
etna
easyisp
smartdnsproxy
duxburysystems
yaqun
burasibalikesir
pcccngaydem
gendou
nacr
railwaybridge
cmany
emiweb
tsurumipump
selmatimesjournal
copaysavingsprogram
galapagosinformation
zealdocs
osm
gigades
acrossecurity
fairplanet
ningmeng
sidetracked
websitecasa
entertop
rise
nestle
gorgefriends
stnet
atalan
primage
jzhpf
slj04
zj
designio
campusbooks
zhengpin
billings
erpbox
rethinkresearch
eoeandroid
imajbet11
officialcollapse
artworkscincinnati
thecarseatlady
seslichatsiteleri
sumasui
medfitnetwork
ahbl
welcome-studio
xqweb
ncreif
ebharatgas
moquys
1xhamster
getsunmed
hukukihaber
bloomz
farouk
hinomaru
map-of-rio-de-janeiro
free-datings
blogo
effectivewebco
automotive
comfi
leseditionsdeminuit
fourseasonssunrooms
universarium
szcsjjc
psf
roth-industries
lawyersofdistinction
xgossipx
mekan360
oshawa
ticketgang
bibbulmuntrack
orbita
hubstatic
interactively
airproducts
ncsml
stressthinking
rigf
vodone
wildtigers
losangelesmission
theconferenceforum
pcbems
layeredtech
luft
diakonie-baden
linuxhotel
perfectwebinarsecrets
sioto
greensta
innastudio
oldslutporn
unity3d
rb
stufftoblowyourmind
hawkeyeinnovations
dynamicsus
cgsusa
kafe
ferrero
m
juxtapositiontwin
tobacco
782
ruhabenjamin
