Social media marketing is a frequently misunderstood form of marketing despite its phenomenally huge reward to marketers who appropriately use it. Such rewards include higher search engine rankings for top key words, more rankings on “long tail” keyword phrases, greater link popularity, as well as increased activity on blogs.
Most people however get overwhelmed into inaction when they think about setting up their own social media marketing platforms. Most of these wannabe social marketers overlook the importance of patience and time in gaining “social authority”.
Acquiring great traffic from social site requires a well articulated and gradual strategy that brings return over time.
As a starter, you need to set aside time every day to getting one more link, signing up one more account on a networking site and participating in at least one conversation.
Social marketing is not an “all or nothing” kind of business, a little goes along way. Before you even realize it, you will become established on the social site you need to have a presence on.
Here are some practical steps that you can implement when starting up your own social marketing campaign
i. Commit time daily to doing something new. This can involve signing up on social networking sites and posting comments on them.
ii. Open an account with major social networking sites like Propeller.com, Mixx.com and Digg.com. Once you’ve signed up, completely fill your profile page. At this point, refrain from posting your own threads until you’ve done some substantial job commenting on posts that have no direct relationship with your site. Do not attempt to push your content into the networks that you have signed up on.
iii. You need to have a blog. There is no second choice to this as it is an integral part of today’s web.
iv. With your blog up, you should then join networks that will help you attract visitors, generate authority and create links. Such networks include MyBlogLog.com and BlogCatalog.com.
v. In these networks, consider joining groups and interact with other bloggers as you make friends with them. Associate with people who are likely to link to your blog and send you traffic.
vi. Once you’ve gained ground on these sites, it is about time you move on to other sites that can be easily targeted directly to your niche as well as your target market. You can aim for smaller social networking sites whose membership is a bit warmer to your kind of information.
vii. You now have some social presence at this point. Consider joining groups which are devoted to social marketing and spend some time picking up tips from already established marketers. Keep signing up to other sites to establish your social authority.
viii. Join blogger.com and start remote blogging by putting some content in there. This provides you with another link to your main site and at the same time get you traffic and link over time.
ix. Diligently track your progress. Should you notice that your posts are not generating traffic, then you need to move on to more rewarding topics.
You can trace where traffic is coming from at MyBlogLog.com. This will save you time and effort while making you focus more attention on the site and topics that are generating more traffic to you.
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