With the surge in marketing on the internet, some question, WalterVoronovic direct marketing or internet marketing?
First, are you advertising or are you marketing? There is a difference and it is important to know the difference.
Advertising is simply announcing a product with the intention of creating awareness with the end result being possibly a sale or even just a visit to a website or similar action.
Marketing is a deliberate step by step procedure aimed at a closing of a sale.
We are going to look at marketing today.
Direct marketing has been around much longer than internet marketing. Direct marketing is often done with direct mailings. This often takes the form of flyers, cards and brochures mailed to a home or business. It can also be personal sales visits to a business or home. Phone calls are also a form of direct marketing.
Internet marketing has different methods also. There is direct email, banners, text ads and now social networks. As with direct marketing different methods are used and different combinations and variations are used.
Before starting either marketing campaign it is necessary to determine the cost effectiveness. How much expense can be used to make a sale? This is directly correlated to the price of the product and or volume of sales once established with the customer.
The costs involved with direct marketing can be prohibitive if the price of the item you’re selling is not high. But if you are selling say real estate the costs in direct marketing can be an expense compensation many times over. The personal visits, repeated mailings can pay off, but is there a better way? Lets look at internet marketing.
One of the major factors in internet marketing are the sheer numbers of people available on the internet. There are different figures batted around for the number on the internet but 1.8 billion is a figure often quoted. It is huge. Add to this the different mediums available to the internet marketer. There are videos, pod casts, audio only messages, writing and many interactive mediums and techniques available. The auto responder is another favorite tool giving instant answers, sales letters and even digital products delivered immediately. All of us like ”immediately” don’t we?
But what the internet offers that is truly amazing is the ”viral” ability of products and services. Having a sales video go viral,that drives traffic to a sales site, can mean instant success. Sites like YouTube have more viewers than CBS,NBC and ABC put together. That sort of audience is hard to capture but most importantly it is free.
Direct marketing will always have a place in this world but for sheer numbers and contacts it is hard to beat the cost effectiveness of internet marketing.
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