For most business owners, investing on print or television advertisements seem to be too costly. Thus, most of them also try some innovative methods of marketing their products and services. Aside from maintaining websites, business owners are now trying the effectiveness of email marketing. Apparently, email marketing involves maximizing the advantages of email as a way of reaching existing and potential customers. Email could be used to either update existing customers about the company’s newest offers or inviting potential customers to try the company’s services or products.
While email marketing is relatively an easy and convenient way of promoting products and services, there should still be a set of standard guidelines that must be followed in order to get the maximum benefits from this innovative marketing strategy. Certain aspects of this marketing method shall also be closely examined, such as those concerning (a) list development and (b) campaign execution.
List development
For any email marketing effort, building the email list is crucial. In this marketing method, you should also set a segment of buyers, so you would not waste your time promoting to those who would not be interested on what you are saying. In email marketing, one of the most crucial aspects would be the list of targeted email clients. There is a need to increase your email list for you to reach the most number of people in the market. The more effort you devote in expanding your email list, the more potential customers you can have in the long run. In return, this means expanding your business as a whole.
If you are a newbie, you may not have a concrete idea on how you can develop your email list. You have the option to buy or rent email lists that are widely offered these days. In some cases, you can resort to opt-in email lists that refer to those people who are willing to receive promotional emails from your end. These people are often those who have visited your official business website.
Campaign execution
Aside from the email list, you need to ensure that you are also well-equipped in the actual execution of the email marketing campaign. This is important so that the receivers will not treat your message as spam. Below are some easy to follow reminders that you can apply in executing your email marketing campaign.
As much as possible, ask for permission. Remember that not all people are fine with receiving unsolicited emails from strangers. Hence, it is always best to ask if the email owner is willing to receive emails or online newsletters; otherwise, they will consider your email as spam.
Explain why customers are getting emails from you. In every email you send, make sure you are explaining to the receivers why they are getting promotional emails from your company. In most cases, business owners use the phrase “you are receiving this email since you signed up at our site’s online newsletter.” This could remind them that they have actually allowed you to send updates and newsletters. This is also important so they would not get annoyed seeing your messages in their inbox.
Make your messages effective and focused. If an existing or potential customer indicated that they are more interested about your cookware products, you are making a trouble if you will send those updates about your camping gear products. They will most likely consider your email as mere spam, which only wastes your effort.
Be familiar with the regulations concerning email marketing. While there could no specific law about email marketing directly, there are certain state and federal regulations when it comes to sending emails. There is the CAN SPAM Act, which is a set of guidelines that all business owners using email marketing should be familiar with. So get the maximum benefits from email marketing by knowing how to do it right.
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