It is predicted that within a couple of years, mobile marketing would take the place of social media. Though mobile marketing exists in different forms like mobile gaming, mobile apps, mobile web marketing and Bluetooth options, mobile marketing via SMS always has a special recognition, since it is the only means of marketing that is user friendly. SMS is everywhere and people who do not know to send a text message are rarely found. SMS is the standard feature available on all mobile devices and it is highly capable of getting people addicted to it. This supremacy of SMS has made several agencies to use SMS technology for their marketing purposes.
Business marketers use SMS in two chief ways. The primary approach is sending messages in bulk to a large set of mobile subscribers about your services and products. This is the typical means of mobile marketing, whereas the other way of sending SMS is via short codes. With the short code method, an end-user is able to “opt-in” to a campaign that the business has set up. So, the end-user texts a word into the short code and will receive a message from the business owner. On using these two ways in different combinations, you could promote your business by earning more number of customers.
One could easily incorporate the benefits of SMS into your marketing efforts. You can achieve this by following certain key factors. Text for info is a service that lets people to interact with you by means of a mobile phone. For this, your part is to send a message including a common info about your service with your contact number. If people are interested in your service, they might contact you on that number. Next method can be customer follow-up, by which you can thank the customers who have made a purchase. You can also message them saying the extra features and add-on offers for the product they have purchased. Coupons are also an equally important marketing strategy that grabs the immediate attention of your customers. An easiest way to circulate the news about your offers and coupons is via SMS. Short code messages like “grab a coupon” are generally preferred for this purpose.
Another important means to enhance your marketing business via mobile is by using the members-only concept. In this way, only the subscribers are able to interact with you. ‘Limited time specials’ is yet another method followed up to keep the mobile subscribers by responding to your message. Since you provide special offers within a limited time, most of the people react to those messages which thereby boost up your services. Event Buzz and contests are few other best ideas for marketing via SMS. Hence this is the apt time for marketing through text messages.
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