Until recently most people ignored mobile marketing as a business tool. However, the growth in the sector has made some change their perceptions. According to International Telecommunication Union (ITU), there are now about 5.3 billion mobile handsets worldwide. In the year 2011 about 8 trillion text messages are expected to be sent. In addition, there are 3 million mobile websites today. Clearly, this is a sector not many people can any longer brush off.
Mobile marketing when used well can help boost sales. It can also become a powerful, lead generation tool. And that is not all, there are many more benefits like…
1. A receptive audience – This form of marketing allows a market that is unique. To start with phone is a rarely shared. Mobile users are normally spontaneous and most read text with 4 minutes. They will respond to your messages if you ask them to and are keen on reading interesting messages.
2. An efficient two- way communication – unlike TV viewers or newspaper readers, mobile users have a chance of replying to SMS marketing campaigns. They can send a message to a short code number and get a response within second. Which makes this form of marketing interactive and more responsive to people’s needs.
3. High ROI – Mobile marketing has cost than other forms of marketing. The fact that the average text message has a 98% open rate makes mobile marketing and an SMS costs pennies makes it a high return for of marketing.
4. Quick to implement – You don’t need expensive movie shooting, celebrity voices or printing of smart colorful flyers to get started. Just simple SMS writing tactics are enough and you get moving. The beauty is you can get results of your campaign minutes.
5. Can easily be integrated with other media channels – It is easy to integrate this kind of marketing with other media channels like TV, radio, print and email. You can therefore launch multiple campaigns and this gives you the leeway to launch a highly successful marketing campaign.
6. Accurate database – Unlike email addresses or physical addresses that keep changing people generally keep their mobile numbers for a much longer time. This means greater accuracy and success of your campaigns
7. Easy to track – This form of marketing is highly trackable. This is mainly due to the technology and ability for customers to respond directly and instantly. In addition, you can use it to track the effectiveness of other marketing channels like TV or radio by including a direct response call to action via a cell phone number.
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