Direct marketing is a great way to get the word out about you product or service. Instead of using brand advertising, I suggest that you use direct marketing as your strategy of choice. Why direct marketing? Well because it’s fast, cheap, affordable, and accountable. You can’t say those same things when it comes to using brand advertising.
To do direct marketing, you first have to have a niche. Once you go into the niche, make sure that a large enough market exists for you to operate in, and that there’s possibilities for growth in your business. You can figure this out right away to see if there are any magazines, trade journals, online forums, or even newspaper sections that you can run your ad in.
This isn’t something that is hard to do. You just have to keep marketing day-in and day-out if you want to achieve the success that you’re looking for. Here’s one thing that you can do to have success in your business:
1) Become protégé
By following in the footsteps that many business owners have done to make their business a success, you want to do the same thing also. You don’t want to reinvent the wheel. The easiest way to find success with your marketing is with a mentor – or someone who will teach you about the ins and outs of your business.
Don’t be like me. When I was first getting started off with my business, I didn’t know what to do. I tried direct mail a few times and I failed, and I run multiple ads in this one magazine – but the results were still not good. So I gave up on my business because I didn’t think it was for me.
But years after that, I became a marketing consultant and had great success. My clients were easy on me, and my actions delivered results. So is how I began my career.
But if you’re career is currently struggling, there are a few things that you can do. For 1 sell to your backend customers. This is where 80% of your total business revenue will come from, so this is something that you don’t want to ignore. If I were you, I’d still mail to my customers month in and month out to see results.
For number 2, I would change up your marketing strategy. Whatever you’re doing now isn’t working, so this is something that you will want to change. Consider going from mailing your prospects and customers every few months, to contacting them at least once a month.
For number 3, make sure you have a top-notch product. If your product is getting a high return rate, then you should analyze why people are wanting refunds. Understanding this may be difficult, but it’s something that I want you to think about before you go out and start marketing your products.
Give your prospects what they’re looking for, and they’ll reward you with sales.
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