Pay-per-click (PPC) marketing is one of the least expensive methods of advertising currently available. Pay-per-click marketing was developed as a way for search engines to generate revenue and has taken on a life of its own in recent years. Companies around the world are utilizing the benefits of PPC marketing as a cost-effective way to advertise their company and services. Not only is this method beneficial for companies looking to spread the word about their company, it also provides millions of internet users a source for extra income.
Pay per click marketing, or in short, click marketing, was first developed and used in 1998 by a company that would become part of Yahoo! Today, Google, Microsoft ad-Center and Yahoo! Remain on top in the pay-per-click advertising market; while many other search engines feature PPC marketing on their websites they haven’t been able to take down the top three. Pay-per-click is a relatively inexpensive way to market your business and increase the flow of traffic to your website.
Many of the top rated search engines commonly use bidding as their method of PPC click advertising. This is achieved by having an advertiser submit its advertisement along with a list of carefully selected keywords. And advertiser will then decide on an amount that they are willing to pay for each click. Many people are familiar with these types of advertisements as they commonly appear on the top or sides of search results. They are commonly labeled as a sponsored link or sponsored advertisement.
Click marketing is not only designated to search engines, many companies are discovering new markets such as content websites that will help improve their pay-per-click revenue. To get listed on a content site the pay-per-click advertisers will typically be charged a flat fee per click instead of the common bidding system that is used among search engines. This fee is charged per unique click on their advertisement. A unique click refers to one click per user and helps reduce costs that may arise from the same user clicking an advertisement multiple times throughout the day.
The cost of this type of marketing varies among websites and popular search engines. Search engines will commonly base their fee on how much information is already present on the search engine and produced in their search results. Content websites tend to charge a flat fee based on the size of the advertisement, the included content and the placement of the ad. If you choose a page that experiences high traffic flow your fee will typically be higher than if you had chosen a lower viewed page.
There are many benefits associated with PPC marketing, an increase in traffic flow and becoming recognized are only a few of the most favorable. If your company is looking for a new way to market the services being offered you should consider using pay-per-click marketing.
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