Should you or should you not outsource the marketing division?
An increasing number of organizations nowadays consider moving towards outsourcing, because of the ease and efficiency offered through the outsourcing process. Although, the outsourcing of business processes like marketing has been limited so far only to advertisements, the recent developments in the industry have opened up opportunities for other marketing processes like email management, lead generation, managing and operating customer analytics etc. The marketing experts in the outsourcing market place usually have skills and expertise beyond the borders of the organization and they are able to provide you with a better than expected quality of service and a third person view.
The major benefits you get from outsourcing the marketing process:
· Cost savings to any business is very important in today’s highly competitive marketplace. Outsourcing helps you to reduce your costs as you do not have to bear the additional employee training and other employee benefit costs and the rates determined for marketing tasks are usually low cost and project dependent. Therefore, you will have much more control on your spending by speculating a process by process budget.
· Usually the in-house marketing experts lack the left brain analysis skills that are very much required in the fast moving marketing spree in today’s world. Today’s consumers are much more well informed and need to be provided with a specialized and focused information base if you want to attract them to the business. So, the outsourced marketers with the left brain analysis skills can do the customer analytics for you and determine where your business needs to focus more.
· Marketing is not any more like the old one to one marketing process approaching personally, rather it is interacting with numerous computers while being able to ensure the personal touch. Mass marketing options also do not work in the new marketplace, although the number of people that the business will be reaching is much higher now. The marketing managers have to figure out ways that can reach higher numbers of people, yet is able to respond to customers’ needs quicker than ever.
· Before making outsourcing decisions, organizations need to fragment the processes that need to be outsourced and the ones that would rather be managed by the organizations themselves. There are many in-house analytics jobs that are better fitted within the core process of the organization than to outsource them, as the outside people are not always able to understand the organizational culture and the theme of the business, and it will take time to bring them in line with such core processes. Therefore, before the outsourcing process is in place, you need to define the wall and make sure you know what is included and what is not within your planned outsourcing domain.
· Moreover, outsourcing several processes of marketing reduces the work load of the marketing managers and they can spend their valuable time in planning for other innovative ways like product packaging, value addition and the overall marketing management required to reach the expected sales growth for the business.
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