The title of this article might be a bit of a brave statement and an unwise claim you might think; well let me clarify. There’s a right way and a wrong way to do everything.
So briefly let’s begin with what attraction marketing is NOT…
Offline: It’s not buying leads and cold calling; it’s not aggravating you friends and families until you see them go to cross the road when they spot you approaching. It’s not learning pushy sales tricks that we all recognize when people use them on us.
On the internet: It’s not posting your opportunity on your Facebook friends’ wall or even group walls. It’s not writing your pitch in the comment box. It’s not mailing your obvious ‘C+P’ business pitch in the form of a chummy email to the inbox of people who have no idea who you are.
It’s true to say…people hate to be sold to but we love to buy!
So how do you get leads to buy or sign up your business and do no selling to them? Well happily the right way is straightforward and much more fun than the wrong technique.
You work smarter. Of course you’ll have to do some basic market research and find your target market and where you’ll find them etc. but instead of instantly trying to sell to them, you start off by getting to know them first… by building a friendship with them. Actually, another name for attraction marketing is relationship marketing; also known as ‘word of mouth’ marketing. You are able to do that already. Are you starting to see how uncomplicated this can be?
You just have to match what you you can offer with people who need it. Easy!
So why isn’t everyone doing it and creating personal wealth? Well, the cold hard truth is there are no short-cuts, you’ll need to develop some new skills and re-think some old habits before you become a successful attraction marketer. Once you have though, the rewards will be huge for you.
There was a clever comparison from millionaire Network Marketer Larry Beacham. He equated the unsuccessful so called attraction marketers to kids who’ve been shown how to move all the chess pieces on the chess board and then rush off thinking they know how to play chess. Knowing how the pieces move is not all that counts… you’ve got to learn the game plan of chess and get some practise in… and you’ll find the same is true of attraction marketing.
If you do learn the strategies you’ll build strong relationships with your connections, and by helping them solve their specific problems you’ll not just sell something… you’ll have found a customer for life.
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