Are you interested in making a splash with your marketing efforts? Are you wondering where to concentrate your efforts between online marketing and offline marketing? It’s important to do both online and offline campaigns. But your unique business model and your goals impact where you should concentrate the majority of your efforts and your advertising budget. The biggest ‘bang’ for your buck may happen online, though so don’t discount the potential of the Internet. This all depends on your business.
How will you stack up against competitors? What will be required for you to grow your business/ Your strategy should depend on a number of factors and one of those should be your niche market and your geographical area. If you’re a small local business in a rural part of the country, you may want to focus your efforts more locally, through print advertising, radio announcements, television, and direct mail. The web can be advantageous anyway. Sure, you’ll grab attention through coupons and flyers but many people looking for whatever it is that you sell will probably look online to help them decide who to call / where to go, etc. This can be especially important when trying to grow or when trying to penetrate a market that’s served by an established competitor.
One of the great things about online marketing is that you can quite easily measure total cost of ownership and return on investment. Traditional campaigns can take months to measure but internet campaigns can take little to no time to see how they’re working out. The internet can have more longevity as well. Spending money on a campaign could pay dividends now and dividends on an ongoing basis where print marketing can have a much shorter shelf life.
As a business owner, you’ll want to spread your efforts out over multiple mediums. Email marketing, print advertising, direct mail, search engine optimisation, article marketing, press releases, blogging, social marketing, and other areas can all contribute toward your success.
If you’re not sure where to start or don’t have the cycles to manage this on your own, consider seeking help of a consultant. Look to a consultant who can help with both online and offline strategies.
Some consultants have expertise primarily offline but some consultants have expertise in both the web and the brick and mortar world. Be sure to work with someone who will listen to you and who can show you measurable return on your investment.
prensario
hotoctopuss
policka
hindsiteinc
s66688
latexallergyresources
irapin
opcleansweep
e-softproducts
shanxilr
766fp
motionpixels
bizento
youthtaiwan
forestessentialsindia
www111461
punbb
pa739
wangmeng
cbsd
cafe-luitpold
osenat
vanoorschot
lakatos24
isafyi
nieuwsfiets
internationalbadminton
miya3
lga
topboxmarketing
kevinharrington
dongfangxinshijie
farmaciasdirect
pientzehuang
arrikto
lacolors
thejazzmann
uou
sauter-pianos
verband-deutscher-podologen
cheapnflchina
csepro
lan
globix
matthewsyed
mtnbusiness
edgeeffects
hpg
twimmo
dierenrijk
trt23
md-agenturnetzwerk
cloudnext
sexkiste
sensitech
spinbot
kringla
quip-amazon
stateinnovation
internetemarketing
meyra
gulftech
level
startselect
order-brides
chess
privacyandsecurityforum
bb4708
anvato
slotagenasia88
gb9948
alliancetheme
4dprojects
governorsbeachclub
gdmag
ocalab
alexanderpalace
whoo
java67
fordcatires
sfaq
fujipharma
lonrui
postalmuseum
pgwhois
learnplatform
eihp
yixin17
trovi
holoncom
directv
icosaka
jucergs
drinkstuff
softmedia
appnector
tuv-akademie
arjunamyles
loadedlandscapes
post-trib
y-ninchisyotel
gograndlake
pbs-business
wajuejiwx
pingan
coboru
easymall
city
defende
thestereoboutique
acrysales
roady
fondsdiscount
lawbang
velp
thecardservicescenter
cartography
hnzikao
job-q
saicos
2hentai
nungx18
kommigraphics
notdeadyet
jakala
distinguishedclubs
williams-syndrome
toshiba-tec
8699111
daviddfriedman
tecnologiayproductosgoogle
patate
dxyjm
beratungsfoerderung
doohickeycreative
niknet
betterplaceapp
forestplatform
cityofpuyallup
686tm
gitlabhq
dafstb
communique-de-presse-gratuit
yourrights
dyson
autologic
grangeparkopera
brkambiental
tre-ba
macy
raabe
biology-guide
hype
online-casino-in-linea
574175
ldstudio
gpstpete
shopdolphinmall
tazworks
energiesystem-forschung
domtechnolabs
ewho
mpc
conforama
westlanddistillery
oledating
blocktivity
leipziger-messe
wimastergardener
aeries
cycle2work
valvesoftware
mediagiantdesign
daughtryofficial
legavolleyfemminile
kaimin-life
amprod
ckswitches
jxgsgl
schoolytics
digitalsempressao
metcalffoundation
isport
nationalgeographic
janeapp
jci-hitachi
blockislandtimes
6h39
twittervision
craftandvision
stormgain
svww
asphaltgold
kindlepost
benmetcalfe
diverseelders
bigwavemedia
capturehouse
monespace
act365
itchotels
mtedu
1-618
sescpr
backseatmafia
azlp
reliastream
chameleoncoffee
cheapairlineticketswebsite
leerob
sexy345
posilan
apointmedia
sexting-sites
powerpark
wcgrb
missingmiddlehousing
foronuclear
gsymposion
7artisan
uniserv
hotbride
bonjourhk
gentlethemes
goawin11
soleratec
persephonebooks
globalcoolingprize
newwave-tech
naturavetal
123-counters
ipsec-howto
sxmairport
veriditas
totsukawa
upsmi
361757
rets
79
programmingwithmosh
carrepair
wolfiq
rapidtransformationaltherapy
goodlogo
7888
onlineprospekt
sunrisetheme
joomlatools
internetyardim
fripp
aecasino345
babyfood
snowdropfoundation
devutils
movile
elvia
metricsgraphicsjs
magnet
ohiolinux
aulnay-sous-bois
greenwichpeninsula
oase-filtrace
tobiasbaur
babyone
in-kamiyama
amazonhqtours
berufebilder
creativemart
childsplaymanager
riversidefoundation
youronlineshopguru
maszglos
ultramarathonman
senseaboutscience
asfusion
fincenter
studiowork
fii
technorocky
registrier-dein-tier
stoked
hero
sg
hljswdx
kalkifashion
snow-bike-willingen
