Email marketing is one of the more effective ways to make money online. Building trust with your customers is very important, don’t abuse your list. As easy as it is for a customer to optin, they can just as easily opt-out. There is one service that is essential to the email marketer, this service called an autoresponder service.
Autoresponder Service
The purpose of this service is to collect the names and emails of people who signed up for your list. Whatever method you used to have a customer optin, they are now part of your list. Using this service, you can set up a series of email messages which will be sent out at predefined intervals. All this is set up in advance of you launching your email marketing campaign.
The fee for this service is very small compared to the automation and efficiency it provides. Select an autoresponder service that has a good reputation with the major email providers. This is imperative to the success of your business. Email rejections will kill your marketing plans not to mention your profits.
Strategies
One strategy we will cover is called the “drip” method. This strategy involves predetermined emails sent at intervals to your target market. There are three key elements you must know. The first is, what does your market want? The second is, good pre-sell copy, and the third is, provide FREE quality information. Not only will you build a relationship with your list, but you will be wetting their appetite for your future offers.
There are marketeers that go 6 months before they even present an item for sale to their list. This tells you the value a list has to the seasoned internet marketer. Most mistakes that beginners make in email marketing is being to quick on the trigger.
Email Marketing Service
It’s not a bad idea to use an email marketing service to run your first couple campaigns. Once you see how the process works, you can attempt to duplicate what they do. Take note of their message sequencing and the content of the emails. Once you understand how it works, you will be able to apply the same system to other email campaigns.
Recap
Success comes from knowing your customers needs and then testing different strategies for optin rates and conversions. There is reasonably priced software to track this, and again the investment in this software is well worth the price if you’re serious about email marketing.
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