Components of the Internet/web marketing (or online marketing) may include:

• Build up a good website, consisting of rich text, relevant images and if possible Audiovisual (AV), basically used to communicate the company’s details online, to inform the existing and prospective clientele. This is adding butter on bread and directly helps in the promotion on company’s products and/or services. Point to remember that each page of your website is a separate entity. Choose correct keywords or phrases for each page. Be sure while chosen keywords or phrase are repeated thoughtfully during the content writing on a page. Don’t exceed it, otherwise your page may be discarded as spam, but you need to repeat it enough times as search engine suggested.

• Search Engine Marketing (SEM) is just one tool for Internet Marketing. However, SEM is very important when it comes to online marketing. It is a tool of promoting a website online via search engines, either through SEO (Search Engine Optimization) or buying a PPC (Pay per Click) to improve the site’s ranking. For the most effective and genuine internet marketing result, your website will be surely listed in search engines and web directories.

• Email marketing, which is a technique of sharing information about a product or service or request for feedback from clientele about a product or service through Email. Various methods are used in email marketing, such as the daily circulation of newsletters or mass mailing related to new/hot offers for the company’s product or services. Email marketing is essentially the online equivalent of direct mail marketing. E-mail marketing is most likely well known approach of all to put on the market your services, products or associated recommends. You can e-mail people who have signed up to your register list; you have a very great advertising tool.

• Banner advertising is a form of advertising online, which is the placement of ads on a website/portal for a fee or paid also. The offline correspondent of this type of marketing would be long-established ads in newspapers or in magazines. Banner is displayed when a web page that locations the banner are loaded into a browser. When the visitor clicks on the banner ads, the visitor is directed to the website advertised in the banner.

• Online press releases/statements, which involve insertion a remarkable communication which is in the written form or recorded about a company, its website, its people, and/or its products/services, should be online.

• Blog Submission, which is the act of expressing good/bad views, posting comments or declarations in a discussion forum and can be accomplished either by hosting your own blog or by posting comments and/or URLs in other blogs related to your product or service online and any other details.

• Article Submission, which involves writing articles related to your business and having them available online on syndicated article sites like EzineArticles.com. In an article submission, an idea is must about the topic of article. Content is important in writing. Idea and good valuable points are key points in writing.

• Social Media Marketing, which can involve social networks like a Twitter, LinkedIn, Facebook and social book marking sites like StumbleUpon, Digg. SMM is very effective as it involves networking with friends, clients and so on.

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