If you are considering or planning to set up an email campaign it is important to understand and implement the following important tips.
Email marketing can be an inexpensive and powerful method of reaching new and existing customers. E-mail marketing can boost not only your credibility and direct sales but it can also bring you much sought after referrals. One of the major benefits of email marketing is that emailing is cost effective.
This article describes the basic steps you can take to simplify and reduce the number of emails you send that get blocked by filters thus hopefully resulting in a better Return on Investment (ROI) for your marketing efforts.
Email marketing can be an inexpensive and powerful method of reaching new and existing customers. E-mail marketing can boost not only your credibility and direct sales but it can also bring you much sought after referrals. One of the major benefits of email marketing is that emailing is cost effective.
This article describes the basic steps you can take to simplify and reduce the number of emails you send that get blocked by filters thus hopefully resulting in a better Return on Investment (ROI) for your marketing efforts.
Selecting the right words
Many if not all filters work by analyzing the email based on its content and the words that are being used. Many words such as “free” and “money” should not be used. Your emails should avoid using such words while keeping your newsletter as professional as possible.
Formatting
Keep it simple and professional when formatting. Excessive use of different colors, fonts, sizes, images will cause a higher filter rate. Email should be as clean as possible. Stick to a maximum of 2 or 3 different font types and sizes but use one type of font if possible. Overly large sized fonts will most likely add to an email being flagged as will too many images (or not enough text).
Consider how many emails you are allowed to send by your provider
Many email providers limit the amount of emails that can be sent daily:
Gmail email send limit – no more than 500 recipients per message for the Gmail web
Hotmail send limit – no more than 100 recipients per day.
Yahoo Mail send limit – no more than 100 emails or recipients per hour
AOL send limit – no more than 100 recipients per message or 500 recipients per connection
Note:You do not want to be blacklisted from your provider so please follow their rules on sending emails.
Use an email marketing tool to increase the deliverability and ease of sending emails
Implementing the right tools is crucial to your campaign’s success. Follow this link to compare email marketing tools: http://www.email-marketing-options.com/. This web site has an organized list of email marketing tools, pricing and ratings so you can see which email tool fits your needs.
Consistency is king
Use a standard template if you plan on sending newsletters consistently to make sure that all your newsletters look the same. By using a standard template, you will add a touch of professionalism and branding to your newsletters and will help your readers to distinguish your newsletter instantly.
Being consistent with your timing of the newsletter will also help your readers know when to expect to hear fro you. If you send monthly then keep it monthly and the same goes for weekly or bi-weekly unless you have something of real interest to convey to your readers.
Your potential readers will learn to expect your email, adding professionalism and often improving open rates. This will also reduce accidental flagging as well.
iculture
greyandgrey
ipyme
ifengimg
imageworksllc
councilforeconed
republica
imo
liquid
mobilelegends
shire
bik
wolfsburg
supersaas
xpel
getbeamer
chinakewei
eett
itpstudio
getcake
blubrry
switchboard
phlearn
idowa
hws
webbilling
edition-medali
bemobi
bookassist
netzsieger
dropthemes
bifa
support
spaceappschallenge
moneyinc
cambridgeshire
justeattakeaway
pmcares
somersetlive
pix4d
dekra
boke112
snowpeak
army
purpleair
forumprofi
adtiger
haus-der-kleinen-forscher
eitdigital
yousty
ncyaxiya
mdui
worldrugby
infectioncontroltoday
aghost
seventhgeneration
textures
isu
tamhsc
gforex
yinchuan
17ziele
zhoushan
gardenconnect
sourcetoyou
watchesreplica
ruud
voyagechicago
shopware
millo
onlinescoutmanager
sesamehub
hklaw
educationboard
mcx
montpellier
myprepaidcenter
hwswebcenter
thelineofbestfit
bonusy24
ph7cms
dnssdsflo
londonlovesbusiness
ringbell
hotelnewsnow
adk
24s
gaultmillau
dotcomsecrets
screenaustralia
pittimmagine
epaper
mirrorbingo
freshproduce
larep
agenciadosite
dmtf
cup
viatech
365azw
pulumi
taxidermy
visitstockholm
bridgemi
cmail2
macaro-ni
business
ao
myob
itg
europeanurology
makorrishon
lko
domainsherpa
intellect
stellenanzeigen
designerinterviews
mediavillage
index-education
ehcp
pepfar
codenet
wgal
indianmotorcycle
fischersports
launchpadlibrarian
spinpalace
gtlaw
marketingpower
hfea
socio
gresb
itembox
arteradio
newsmediaalliance
sfdora
schlaganfall-hilfe
hnrsks
bestwestern
irkobl
afscme
wangid
iiconsortium
quackwatch
bighospitality
boxesandarrows
austrian-standards
zx2c4
dha
hostingdata
generali
bloks
jiancai
misereor
malermestre
weather-display
diendandoanhnghiep
huangshan
stubbornella
inspire
eshre
osbar
juwai
financefeeds
d2iq
domaindiscount24
genhq
letmesendtraffic
deco-apparel
issaonline
vsviagrav
environmental-finance
meetic
elindependiente
cosmebio
jobs
perfectmanage
flyhigher
visitluxembourg
knoema
transvelo
gearbubble
ksrf
mgen
cdburnerxp
stylemag
it
netbaseteam
hehuhai
maho
monster
orbis
castanet
tamiya
zune
spellingcity
fanpagekarma
jerseymikes
yamada-denki
mycalendar
pakistantoday
ffc
tvmao
aasect
humanmetrics
papocompacto
mag-n
hteacher
loginportal
ntvg
greenpeace-energy
duarte
gilderlehrman
jino
antioch
deeplearning
curiousconcept
ins78
tricolor
gorocketfuel
azdps
castorama
lwk-niedersachsen
wndu
bundeskanzler
sjc
fightbac
richelieu
commentarymagazine
thieme
racq
wegow
unitegallery
viidii
burpee
safeonweb
ninhbinhweb
ictsd
shell
recsolu
wikimedia
streamweasels
agefi
twitterjiasuqi
citynews1130
guestofaguest
newsprints
softbankhawks
aestheticamagazine
fetishhitsgallery
hyperice
lsuagcenter
kurir
believemusic
crypton
sageintacct
dredf
renishaw
carta
ifdesign
matchtv
fitline
liverez
jars
kva
mohap
exist
huajiao
infomedia
newpaltz
animalleague
design-museum
vladars
quinnipiac
undiscoveredscotland
drv
haymarket
magic
bjootify
ondate
decathlon
acbl
kmaa61
nios
nisshinfire
flyplugins
leroymerlin
thelawyer
tribalfusion
wxaurl
e-chinalife
couples
artcyclopedia
dttheme
localline
bachthulodepnhat
contrib
showingupforracialjustice
sonarcloud
boomkat
