Because I encounter so many content marketing mistakes in my activity, I chose to evidentiate 7 Do’s and Dont’s in content marketing – simple practices that every marketer and copywriter should take into consideration before writing the next message to their customers and prospects.
1. Know what your target audience wants to read. You should always make sure you find the things that interest your customers and prospects, may it be through surveys, social media or call center.
2. Split tests. Test 2 or even more formats when communicating with your target audience. For example, You can create Split A/B emailing campaigns, so that you can see which one appeals more to your recipients. This will help you get more results from your content marketing.
3. Offer free content. People need to know you and your work, as well as what you can do for them, in order to consider you an expert in your field. So my advice to you: don’t be Scrooge when it comes to offering a free e-Book, Whitepaper or other documents containing valuable information.
4. Share the content. Writing useful content and keeping it for yourself won’t bring any result or feedback. So make sure you share it through social media, email marketing or any distribution channel that your prospects use.
5.Establish an editorial calendar. The editorial calendar is a must have for big companies as well as for small businesses. Whether writing a blog or posting on Facebook, the editorial calendar will help you organize your ideas and subjects.
6. Don’t write the same message for all your prospects. This practice refers mostly to your email marketing strategy. The results of your campaigns will increase visibly if you segment your subscribers list in terms of different criteria that are suitable for your business.
7. Don’t forget to measure your content objectives. If you haven’t already established a content marketing strategy and objectives you should start doing that right now! Considering its importance in attracting warm leads, measuring the results of your content marketing should be on the top of your list.
What do you think about these content marketing practices? Do you follow the seven rules I mentioned above?
You are free to publish this article without any change in the content electronically, in print, in your e-book, or on
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