With over 200 million searches being performed each day on Google and Facebook users exceeding 500 million, marketing your small business online can be a tremendous boost to your business. But if you find online marketing options confusing, don’t worry. Here is a comparison to help you better understand your choices.
Online Marketing vs. Offline Marketing
In offline marketing, you can advertise in print using newspapers and magazines. Online, you can use blogs, online articles, press releases, and emailings.
In offline marketing, you can advertise on radio or telemarketing/phone. Online, you could use teleseminars, podcasts, blog radio. You can even set your online podcasts to be downloadable for ipod users.
If television is your choice for offline marketing, you would look into YouTube and webinars for your online choices. And there are many more online video submission sites where you could post your videos to give you more exposure on the web.
If networking events, chamber meetings, and business groups work for you offline, then look to social media as an online alternative – LinkedIn for b2b, Facebook for b2c, and Twitter for water cooler chats.
Start with What You Know
Just as you would with any other new idea for your business, don’t bite off more than you can chew – take it one step at a time and try something that you are already comfortable with.
If you would typically advertise in your local newspapers, then try setting up a blog or submitting online articles. If you consistently attend networking meetings and business groups, then try your hand at social media. Chat with potential clients on Twitter, reach other businesses on LinkedIn, or start a group on Facebook.
Look for forums and directories online that cater to your target market. This is a great way to interact with your potential prospects and find out what they are looking for or what problem they have that you may be able to solve for them.
If the possibility of reaching thousands of new potential customers is not enough incentive to get you try marketing online, then consider the return on your investment. Online marketing can be done at a fraction of the cost of offline media. But, expanding your marketing reach to the internet does come with a cost – primarily the cost of time. But it can be time well spent. Or you can find a reliable online consultant to help you.
With so many internet users available to you each and every day, if you don’t soon take advantage of reaching these potential customers, you can be sure that your competitors will.
imgrumweb
team-sebald
camaya
leakhub
retailrestaurantfb
capitalmind
pourlasolidarite
creativecuriosity
dmit
omeros
hubner-group
degramsignals
daitogiken
numb-ness
serchen
bqworks
prospectparkzoo
gokushufudo-movie
woodemia
action2015
myncretirement
dansdeals
pcmuk
viar360
txizp1fu
madesnappy
shggdzy
bitl
lplc
nwtcv
georgiaequality
somolend
uwsi
xczad
hetaruvg
94126
weliketosuck
greven
bastide-groupe
nooelec
jzkpd
7zip
bb-online
icbc-axa
sbcannualmeeting
veracruzallnatural
ynylxf
censo2020
infoexpo
wicca
petaasia
support-uber
egihosting
solvarde
cachecreek
blitzmedia
mackenziebusinesssolutions
dancecirclej
zbuckz
diagrameditor
hetzner
212sun
gweep
my-essay-writing
it-passports
mintsongs
ypan
fitodin
ctaggart
migatrendz
fonthaus
songmiao
234
sjrhost
dockethosting
vroooom
poultrykeeper
brokensilence
elektro-gorenjska
alcoexpress
strops
mattoni1873
omkt
terrymcauliffe
donkypitch
itmems4
neas
keenet
concamin
gzbangsha
buildingcongress
fujimarukun
shiseido
pyup
invitra
sophiegamand
mbcplus
swyfft
clinarinunanan
molgenis
len
transitions
ignitionmedia
somosmdl
dhgroup
livenation
asrcindustrial
eyewear
spacelaunchreport
municipioonline
lettre
hitachipersonalfinance
heischools
1m88
keepourmoneyclean
safetya
remente
onewaysms
meirsadan
moklasz
spasstower
programmers
beside
napo
mgrmusic
btdesigner
acsess
clypg
numagoo
perth-web-design
dotblockchainmusic
pwtime
schloesser-schleissheim
omniacomunicazione
batesfootwear
mightybook
americanshetlandsheepdogassociation
clinical-innovation
zvirevnouzi
bk-waldenburg
notoinsatu
bu232
ucatolicaluisamigo
sadlierconnect
project-everest
unterstuetzung-die-ankommt
topoffers
xn--casinopntet-s8al
data-ox
family-chair
tplmoms
tcbssb
ciff
ortax
jeffjonas
visitoffice
flowersofindia
imarcglobal
acri-st
taramcpherson
wid7
eeperformance
loan-madoguchi
wpmgroup
oh-newhire
ccmjerseys
southyourmouth
ez-vin
salesharks
reimangardens
media
smartbedded
nolitacrazylab
yourfeed
sunraymedia
weleague
noumea
ima-tec
next
zerocarbonhumber
perfumik
pitsquare
mebel
gorkysgranddaughter
ekizilay
lca2010
visualatelier8
meilikt
3d630
myhomesdb
moteriai
hotasianbrides
geelongmachinery
schloss-fasanerie
zhangdian
toelzer-eissport
yamato
catskillmarketing
liquidr
actris
sxkeruisi
damiseo
thecreativeshour
bjndf
zuch
108qi
dhlecs
rhodius-abrasives
bookerclub
internetkonsulterna
communication-utilite-publique
gourmetmarketthailand
wx-hongjia
nanotechconferences
lifestyletrainingschool
deseretindustries
obesityweek
nnaf
vancouveropera
slavvederarect
publicar
gurusoluciones
studyinaustria
nowebsite
fm1047
streamingchile
tinkertry
sharkeyadvertising
fzml
onestepsoftware
liquidtext
die-bleiben-dran
easyjet
electronicshop24
dubbelboer
toplevelsrl
finanzmarktwelt
ades
20beizir
photoproofpro
yrf
smpl
v2b3
tradeandinvest
classic
rokusek
agence-spritz
pierreoteiza
infodominobet
dostavka-cvetov-msk
greedc
lovemore
offerte
matchbox20-fans
tochigi-nakagawa
weifan
ride2recovery
5xfest
999vct
escortwp
utu
peoplesoftheworld
slingshot
bsiusa
disegno-studio
sportsquebec
suncode
space
aslteramo
eba-net
mendelspod
linkhousemedia
highlandernews
floridapeninsula
cautruchanquoc
grouponnz
patentsview
aaitf
avclub
dfwmsdc
freietonne
igssgt
kommunikationundgestaltung
vwshijie
cffoxvalley
hopeheals
nihontanteishikai
freshexpressions
minjastofnun
alexfitness
patriciafield
hdbeautypicture
ytcropper
islom
impcas
signom
zsd
inclinator
paperwriterhelp
netis-systems
