What is the underlying core of Attraction Marketing?
It’s all about Branding Yourself, as in your personal branding.
And just what does this really mean? This specifically means it’s vitally important to spend some serious time reflecting and thinking about yourself. Who you are, what your values are, what you stand for and what does integrity mean to you.
Figure out your passions, your values, your priorities. What fills you with excitement when you think about it or actually do it?
And, what is personal branding? Ask yourself what do you stand for? How do you want to portray yourself online?
Think about the people you have attracted into your life. Why are they in your life?
Could it be because they like you and trust you? Bingo! (Now I want to sing the Bingo song!).
Attraction marketing is branding yourself online. It’s about building relationships by being yourself and planting seeds of trust. These seeds will grow as you consistently provide valued content and people will see you as someone they want to work with.
They will be attracted to you because they like you and trust you. They like your mindset, your personality, your approach and the valued content you are providing because they can relate to it or it helps them.
Attraction marketing is all about taking action to personally brand yourself. There are numerous marketing methods that can be used.
When I am coaching other internet marketers, they often ask how to choose their marketing methods. I share the following advice.
First, I recommend they pick two methods. Yep, just two to start.
Why? Because they will NOT be even merely proficient at a bunch of methods within a short period of time.
It’s really important to make progress with the initial two methods of choice.
There are a fair number of underlying factors such as understanding personal branding and learning how you should proceed with it.
Copywriting is also extremely important (and a key component of all marketing!).
Specific keyword research is one of the absolutely most important aspects when it comes to attraction marketing. If you don’t understand personal branding and don’t do it properly and in-depth (i.e., if you don’t do the work!), you will NOT attract your target audience.
Back to choosing marketing methods… The suggestion I make is to write down how they view themselves. This includes the good, the positive, the bad and the ugly. They need to write this down in detail.
Many people have areas in which they do not hold themselves in very high esteem. It’s important to write these down.
The next step is to write down a complete list of their strengths. Keep going until they can’t think of any more.
Prioritize the strengths and make a new list of the top five.
Then I recommend they go to the two people who know them the best and ask them to write down a list of their strengths, prioritize it and write down the top give. It’s important to not share their original list as this can plant distracting seeds.
They then ask for the lists from their two friends or family members.
Now it’s time to compare the lists. Two or three of the listed strengths are usually similar or the same. The other two or three are different.
There may be strengths listed by our friends that we actually had listed as a weakness in our overview of ourselves. How ironic!
Our friends and family members can be much more objective than we are, therefore the differences on the strength lists.
The final step for selecting an attraction marketing method is to figure out the two methods where one’s strengths can truly be utilized.
When an individual makes sure their underlying strengths are incorporated into their marketing will empower their attraction marketing efforts and make the process much more enjoyable.
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