There is no doubt that viral marketing has entered into the mainstream media, but as to what companies use viral marketing–that is a question easily answered. Nearly every large company uses viral marketing and it is catching on in the world of small business. Viral marketing is a new widespread marketing resource adapted by different companies to spread the word about their product in the internet world.
Many different types of companies are guilty of viral marketing especially when it comes to sharing information with other online readers, researchers, and bloggers. They talk about the uses or benefits of certain products in forums, blogs, and social media i.e. Facebook, MySpace, and Twitter to become part of the conversation that will be viewed by readers and search engines. They then include products that their company sells. This particular type of viral marketing is easily undetected and can truly boost a business’s online sales if practiced correctly. Many members of the advertising world consider this to be a hoax and a cheap way around advertisement that is fairly available and distributed online. This also helps a company avoid the time consuming content writing and link building process that comes with an aspiration to gain in internet ranking.
How can you avoid this marketing tactic?
Unfortunately, many of these viral marketers online are very good at hiding their tracks. They generally use a name that appears as a regular user name. For example, a viral marketer might use the pseudonym “Rosa” to post a blog comment. Under the name may be a comment relevant to the piece, suggesting that a certain product is best. They will provide a link to this site in hopes that you will buy their product. In short, they are producing fake popularity. It may seem that many users recommend a certain site, even if that is not entirely the case.
Protect your blog or other social media from viral marketers. Remember that the companies that use viral marketing can always change in the world of online marketing. With the help of cost effective web design and linking strategists, many companies that were not included before are now able to post content on your site that may be unwanted advertisements.
Remember to check the e-mails of each comment poster or forum contributor to ensure that they are not affiliated with a company. If the individual sits at a desk all day, he is likely to have an e-mail connected to the domain that he works for. Use your intellect and be selective, and you should be able to avoid viral marketing.
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