What role does internet marketing play in reaching African-Americans and other diverse targeted markets? It presents advertisers with the unique opportunity to market online to a specific group of consumers, connecting with them in a meaningful way, creating a loyal consumer base. There are massive statistics available to the advertiser wanting to reach out to these diverse target markets, creating a virtual “How To” for online marketing to African-Americans, as well as other minorities.
A Growing Population:
According to statistics gathered from the U.S. Census Bureau,there are currently 35 million African-Americans living in the United States. This breaks down to 12.7 percent of the entire U.S. population. Up to 85% of African-Americans are living in metropolitan areas. In the past 20 years, Black households have increased by 48 percent. It is expected that the current African-American population will grow at nearly twice the rate of any other U.S. population.
The Top Five African-American Cities Are:
Houston
Detroit
Philadelphia
Chicago
New York
Blacks are quickly emerging as a rising consumer population, with spending habits that are getting noticed. Large companies and corporations have realized this and have created internet advertising campaigns in order to effectively reach this diverse targeted market online.
Consider This:
Recent statistics show that 23% of the Black population have a Bachelor’s (or higher) degree, and 43% own their homes.
Other statics for African-American Consumer spending for the past 12 months indicate that:
64% of Black households took at least one vacation
They spent $3.8 billion on electronics
They spent $33 billion new cars
The average household spends, not earns, $23,642.00 annually
Amazing Statistics:
These are remarkable statics and it is causing advertisers to take notice. Through online advertising, companies like Verizon, Proctor and Gamble, Lexus, and Ford, just to name a few, have figured out how to reach this diverse target market by creating specific advertising for their Black consumers with internet marketing campaigns that have a message and a purpose. These have been largely successful and effective for the most part.
Indeed, the voice of the African-American consumer is getting louder and being heard. The accumulation of these impressive statistics, and the gaining popularity of Internet Marketing as the indicator in how to effectively reach these diverse target markets with online advertising has given companies and corporations the opportunity to reach out to the Black population in a unique and meaningful way.
In today’s world, online advertising as an effective way to reach African-Americans, and other diverse targeted markets, should be an essential part of any company’s marketing strategy. Is your company doing everything it can to promote itself and it’s products through Internet Marketing?
pluralistic
yoursafetyclicks
coors
8gadgetpack
dama
otsukakj
zlinfest
nadaceterezymaxove
vetkom
ilmexhibitions
commandprompt
8671
the-vulnerable
imerys-toiture
zexy-enmusubi
silverkris
volkswagen
sscspace
immigrationlawyerlocator
accentcom
bluebottlebiz
blackandmarriedwithkids
filene
birthplaceofcountrymusic
cnccfp
elbetourist
eureka-technology
share
bxdesigns
evo
warethemes
farmaciasanpablo
palmeiras
buda
ucfknights
alienor
ultralinux
jellybtn
danafarberbostonchildrens
vinfastauto
samedanltd
fuwu
cargarantie
advocaat-hooghe
kccworld
shelvesshelf
dotandbo
uk
html-kit
telefonicatech
nextis
koolesport
weboldal-elemzes
phillymagicgardens
kreis-ploen
393sxj
nlaic
bonusthemes
wisconsinsbdc
mananaweb
puttygen
uapress
syncer
myhorrynews
mcgeeandco
crazydomains
astonmartinf1
dfking
swlc
palmcoastgov
ancol
mtstest
colorline
ewrb
teleco
polarprofilters
sportshandle
hellbrunn
artbrut
graphcom
chat
dsainweb
boatos
alipay
ncin
wesleycherisien
procomer
pestcontroloffice
stadline
city
enrigtigmaler
ssv-jahn
bluestone
titanhq
nobskaweb
hillsvet
litcommerce
aspirationhosting
agkino
kyowahakko-bio
city
123ru
tarkett
hongniang
heimseiten
nabenhauer-consulting
tourismustraining
musicomh
cmmedia
myoffice
dz-design
major
aiyingty
attending
webrevolution
895361
studystore
paladinsec
sinoconcept
suebzimmerman
designblok
westhighlandway
stanfordalumni
zxu-edu
porsche-clubs
omsystembolaget
umusicpub
buxtehude
baesystemsai
devawebdesign
countrycleaver
n783
0xdeadbeef
alchemysystems
toshiba-emi
makepages
cheshire
moviepanel
kmph
90percentofeverything
thebitinthemiddle
szpd6
bayard-editions
flexiti
epicnpc
beiwoyc
ega-archive
cms-webstudio
euskotren
time-clock
scip
ebusinessreview
maileon
cqhongke
voorhees
mudiban
designadvisor
6731234
bakeru
airspy
articolo21
stewarttalent
yabovip2030
woniu
thelist
frankocean
arcam
applinks
casan
osborn
leidmedien
no-avaran
applegatereptiles
influencersoft
remobjects
whatuni
fhtr
liketoknowit
brewin
kanongphoto
strategiska
novatec
yamanashikotsu
51jiemeng
farmaceuticos
popularbank
ardexpert
hardenberg
globalinfocloud
animationfestival
lifestylealcuadrado
madeincookware
dogchannel
datasheetarchive
palisis
wstmall
fq6027
sxj004
hackneycitizen
konverseo
guta
pncc
xwkx
xnxx
itsaframeup
vwtirestore
glavkniga
hobsonsbay
prescribetoprevent
cbm
eqmail
tuitejiasu
ntb
eigenoverzicht
flights
jinshan
sns
tote711
welcomepickups
hoken-clinic
dgzq
drc-gb
city
penriteoil
podnikateldnes
spelacasinosvenska
elitefeats
aziendasicilianatrasporti
elenco-alberghi
fhlbc
persoblogger
fpsb
tubepornclassic
univ-tlse1
co-oplegalservices
canduplumbing
6545501
spinroot
bienenjournal
patrimoineculturel
trevecca
goodwall
wavecast
kit-embrayage
johncharlton
percussion
wordplays
seon
albanylaw
bgtrs
njfy
shell
braiins
moviusa
svia
rileyblakedesigns
lawebdetutaller
kiyospo
rabi
cornwallairportnewquay
sons
cetelem
areamediaweb
devapremalmiten
fontke
honeygain
c2c-online
timflach
jollyroom
linkedin
marketingdebusca
dutchwatersector
9917
luxia-fitness
collegeboreal
zurich
babyloss-awareness
salemwitchmuseum
sinsinvalid
enketo
thecookingjar
florist
