Have you tested out different marketing strategies to promote your MLM business? Tried blogging, article marketing, video marketing, PPC, cold calling, hassling friends & family? Have you had much success?
I bet the reason you are not succeeding is not that these methods do not work – it is that you are not consistent enough in your daily actions. Why? Because you want instant gratification and many of the marketing methods out there today do not provide instant results.
You will not have success unless you are consistent in your actions. Can you imagine the results if you consistently worked your marketing plan and did not give up? Unfortunately in this industry, too many people are looking for the get rich quick money and do not look at this opportunity as truly a business. They think way too short term.
Using an MLM Tool like Email Marketing Is No Different
If you decide to use email, for you to have success you have to be a student of the craft of email marketing but you also have to be consistent in your actions each and every day. How do you do it? Well..you just do it!
Email Marketing – Why does this work?
Well, email can work for you because it is a very simple way to communicate. In fact it is the way we communicate with friends and family in many ways. I don’t remember a time that I didn’t make a purchase online that wasn’t triggered by an email marketing campaign that drew my attention. Beyond being a simple way to communicate, its free!
Email marketing can also be highly leveraged, meaning that you communicate with hundreds, thousands of people through 1 email message. It is as easy to speak with 1 person as it is 10 people, or even 1000 people.
Email marketing is also a great way to build strong relationship with others. You can share with your email list your life and communicate yourself as an authority and someone that they should be listening to. Building a relationship and authority, though, is based on an email marketing campaign that is daily, consistent, and value added.
Email Marketing – Know your audience
An aspect of email marketing that you need to completely understand is your target market. You can’t sell or promote something to a group of people if you don’t know what they want. A great book that can help you identify what you audience wants & needs is The Ultimate Sales Letter by Dan Kennedy. In this book, Dan describes 10 questions that he recommends you know about your target market. Some of the questions are:
1. What keeps them awake at night?
2. What are they afraid of?
3. What are they angry about? Who are they angry at?
4. What are their top three daily frustrations?
5. What trends are occurring and will occur in their businesses or lives?
To find out the other five questions that Dan mentions in his book, you will either have to buy Dan’s book or go to my blog site below where I share all 10 questions.
Email Marketing – Success
The above is just a taste of the important aspects of email marketing. But like other marketing techniques, you will only succeed if you are consistent in your daily actions. Just like blogging where you are to blog each and every day, you really need to get in the habit of emailing your list at least 1 time a day. In fact, you mentor Daegan Smith recommends emailing your list twice a day.
Again, to learn more tips on email marketing, go to my blog below.
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