Is article marketing still an effective strategy to increase website traffic and lead to an increase in potential business income in today’s fast-paced technical environment? It can be, if done correctly and in conjunction with some other online marketing strategies.
Put quite simply, article marketing is a traffic generator. It is specifically designed to build an online presence for your website and drive traffic to that website in order to convert traffic to customers. The savvy internet article marketer will develop a strategy to incorporate article writing with video marketing and search engine optimization (SEO).
The key to effective article marketing is optimization. You must understand key words and how they affect the success of your article, and consequently, your website traffic. Maximized articles will ideally contain two percent “key word rich” content that will be published on an articles managing platform such as EzineArticles. These articles go out into the Internet for all time, helping to establish your online presence, add to your credibility, driving traffic to a specific website, and, ultimately, increasing sales, thus leading to an increase in business income.
A successful business marketing strategy will also incorporate the use of video marketing, such as YouTube, along with a Social Media marketing campaign. The success of Facebook and Twitter among big corporation advertising has been phenomenal, so it certainly is understandable that smaller businesses would build a marketing strategy incorporating these options.
There is a lot to learn in the world of article marketing and how to best put your skills to use. There is certainly a learning curve involved while learning the terminology and different strategies. You may experience “information overload” as there are so many directions you can take your marketing strategies. Each internet marketing “guru” has his own idea of what will make you an “Instant Millionaire.” Stay focused on your basic internet article marketing skills and realize that you will NEVER wake up one morning with a million dollars and a mansion. It is hard work, and it does take time, but the pay-off is there and you can increase your profits.
Using article marketing is still the most effective, proven way to increase traffic to your website, and increase your business income through your online exposure.
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