This article marketing tutorial will show you how to write your resource box in order to get the best results. Article marketing can be extremely effective and can bring in huge amounts of visitors and money, especially if you do it regularly and in the right way.
But if you get this wrong, you can waste a lot of time, and one of the simplest mistakes that people make is having an ineffective resource box that doesn’t catch the reader’s attention or encourage them to click through to the writer’s website.
Article marketing has two purposes.
One is to get backlinks for Search Engine Optimisation. For that, the only thing in the resource box that matters is the actual link. Most marketers use a keyword phrase as anchor text because this will increase the ‘weight’ of your link in the eyes of the search engines.
For example, if your site is about weight loss, you might hyperlink the words ‘weight loss’ or ‘losing weight’. This is acceptable as long as you make sure that the words around the link tell people what to do (i.e. click on it). Remember, they are much more likely to do something if you tell them to!
This is known as a ‘call to action’ and it can be done by saying something like ‘Click here to download our free report on Weight Loss’, where ‘Weight Loss’ is the linked text. That way you get your keyword phrase in as the anchor text for SEO, but you have also explicitly told people to click on it. Many article marketers focus heavily on this aspect but the SEO is primarily so that your article can be found in the search engine results by your potential customers.
You should therefore always keep in mind the second purpose of article marketing.
This is to attract real human visitors who will click through the links in your resource box to reach your site. From there, they can buy your product, opt in to your list, register on your forum, click on your AdSense ads or affiliate links, or do whatever else you want them to do.
When it comes to human visitors, remember that you may get a better click through rate if you hyperlink the words ‘click here’ for at least one of your links. People are so used to seeing ‘click here’ that they will often do it automatically or just to see what happens.
In the next section of this article marketing tutorial let’s move on to consider something else that is extremely important to your human visitors. That is the feeling that they are getting something valuable that is not available anywhere else.
This aspect of marketing is known as creating a Unique Selling Point or USP. It is so important to the marketing of products that virtually all books on marketing and advertising will talk about it.
The important thing to remember in this aspect of our article marketing tutorial is that having a USP is not only important for selling products and services – it is important for having people do anything that you want them to do, including clicking on the link in your resource box.
So it is not enough to tell people to ‘click here for more information about weight loss’. They can find more information about weight loss anywhere! In fact, right there on the page in the article directory where they are reading your article, they can probably see the directory owner’s AdSense boxes displaying all kinds of weight loss ads. In order to get their click, you have to compete with those ads and win!
You can do that by offering something exclusive and unique that your visitors cannot find anywhere else (or at least, that’s what you’re going to tell them if you follow the advice in this article marketing tutorial). It could be a free report or series of tips that is only available from your site, or something that people can view on your site such as a video. It may only be an embedded YouTube video, but you can easily make it sound exciting and unique!
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