As a local specialist commercial and retail real estate, you should be checking out your competing properties locally. This should be done frequently and at least weekly. The property market is under change and we as agents should be on top of that change.
When you know your market, you will understand what properties are attracting better enquiry in the prevailing market conditions. You will also identify what works when it comes to property promotion. Both of these factors help you focus your marketing efforts and your prospecting model.
It should be said that some of your competing agents will be better suited than others when it comes to property promotion and marketing. Some of those agents will be at the top of the market working exclusively with high quality listings. It is the high quality listings that create the enquiry.
As a general rule, you should focus on quality listings of reasonable size as part of your prospecting model. Over time that will generate more enquiry and also better market share. That is how top agents get to the top of the market.
So let’s look at some ways to monitor current property activity locally. This information can be merged into your local market intelligence and records.
Every property that is on the market for sale or for lease should be inspected so you can understand the precinct or location, and levels of improvements. From those factors you can determine value for money when it comes to the asking price or rental.
Always watch the time on market factors that apply to the location and or property type. You will soon see trends when it comes to current property enquiry. It may be that some enquiry is within a particular range of price or rental, whilst other enquiry may be for a particular property type.
On a weekly basis, check out the listings that are being marketed on the Internet. Determine the differences in the marketing efforts so you can understand what works and what doesn’t. There is no point in repeating errors when it comes to property marketing today. Limited levels of enquiry say that we have to do more with less.
When you assess local marketing efforts, the properties should be split between exclusive listings and open listings. You will see a higher success rate with exclusive listings. This data or information will be useful when it comes to conditioning clients.
Do a signboard count within the local area on a monthly basis. Break the numbers down into agency and also salesperson. Determine who has the dominant market share when it comes to signboards locally. Like it or not, the signboard is the indicator of market dominance.
Get a friend to do a ‘secret shopper’ on your competing agents. From that information, you can determine what agents are more effective when it comes to taking enquiry and converting inspections. You will also see the errors and omissions that some agents create given their poor enquiry processes.
These factors will help you understand what is working in the local property market. During the business year, you can determine where the enquiry is coming from, and how best to place your marketing efforts.
americanfreepress
artikeluniverse
getskel
st-2546
wpsup
outdoorrooms
ycgbtv
marchcomms
tkhgroup
warrnambool
citiworldprivileges
agrability
bestinamericanliving
switchfoot
rgfrance
benward
loopup
sat1bayern
boemortgage
huier
lamchame
spartan
grimme
domainalma
cherrypai
semaine-sans-pesticides
ictpublish
oktodigital
hpo
bimmerfest
vacytech
blockchaincuties
vidaxl
mergewords
grauthoff
roadsafetyngos
redbulls
tuxedocomputers
blog-spd
michaelconnelly
crunchybetty
newrockit
davit
agxhearing
fearnet
becoom
bemismfg
luxuriousdating
yoursightmatters
3rings
gisa
accesstonutrition
longtail
aveda
masoffer
autocentro
chemvid
cloudave
4-win
propertypriceregister
freesvg
clix9
fullbooks
netpeople
mixbtc
cartier
amnesty
ikast-brande
zivildienst
artikel-nachrichten
situbi
odsc
flex
gemeentelandvancuijk
agglo-compiegne
fadoirishpub
eschatonblog
montrosepress
villadeste
hubdsp
efse
sunfest
graphicly
correlatesofwar
hbwangxun
5422199
kolsa
lemontree
haiyan
nanolash
gradconnection
neumann
hsapplebaby
acte
ripkenbaseball
lawson
maliactu
katwijk
pvznh1816
dxslxj
flashforwardpod
parrotcode
openinfo
msms
bartholomew
cafebonappetit
aurora-online
ii9i
petstop
webtecbase
broadcastmed
sdcweb
ie6nomore
chinawanda
gpc
walksnwags
linkguiden
uaeultimate
levanteud
picbear
eudict
mile6
ai-shiho
squatters
4allportal
nawaat
kaputterpc
bccla
cenam
kiwi-themes
ax-semantics
affiliateone
brattlefilm
myuxacademy
repotme
ebr-forum
miyama
pakeducationalist
neded
abax
blackwomentalktech
kosiorski
grafesko
xvideos2
verenigingvanfondsen
shciq
swanseacity
myfitnessblog
mfwztj
tourisme-figeac
joeware
shcnsglirp
happyhourprojects
rfebm
sword-group
whistlelink
cppap
readbook5
online-kladde
photo
masterworksbroadway
letsorderfood
laregledujeu
skillet
momascholarship
ngrep
mko
dpoconnect
bathandwells
infoboard4you
infoguido
gamesblog
sundmadblog
sneakersguide
onlinemodeblog
tojexpert
fitness4me
fritidsudstyr
onlinebornetoj
fritidsguide
dit-arbejdstoj
yalecommercial
sequentiel
tdk
jewishaz
drivetech
europejazz
mkan
blogengage
nefkom
zzygmhdt
mod
bestbees
gaibar
petfood
hedonism
yournewsnet
svpb
dcat
le-shimla
virginmegastore
channelkindness
city
turkeydiscoverthepotential
poloeducazionexpo-varese
multiverse
schlosspillnitz
hosthut
ezhanku
jd-partner
rbkmoney
yan008
wclp
i102888
27
safiyaunoble
shopmania
hfggzy
foundmyanimal
usbankstadium
realestate-lefkada
jilibet
thesundayleader
hotel-pracowniczy
growfunding
dwb
schleswig
r-raymon-bikes
niederlausitz-aktuell
belcando
daylano
snapkitchen
autopubli
pflegen-online
hdtvresource
detour
gdhongniao
ezee4u
fjglobal
jps-werbung
graffish
xn--37-dlcmno3cf
teslatheband
courtnewsohio
no-panic
fewo-verwalter
creativaweb
europeregistry
navigart
stratacommunity
bds-suspension
worldcleanupday
vaudfamille
versa-lok
adcs
lichmangroup
shibuyafont
spa
ceva
thelearningpartnership
tnesevai
tra
recreativ
800casting
hendohover
mscbw
101gagarin-stat2
assises-energie
mlcs123
nbayg
kaamini
610kc
kapiticoast
yourdigitalsolution
egta
feralcats
eu2008
rayvarz
gpsinformation
acta
ele1
espa
jobeka
bigcosmic
orocrm
lori
gravity
deli-mould
681pay
dev-c
www
transitionta
remondis-karriere
kantar
theyard
alpine-gastgeber
g-live
misteraladin
alignmenthealthplan
123movieshub
spamresource
cappellini
adiumxtras
conditioningrepair
radios
hedgeplants-heijnen
yokohama-anpanman
ead
ipcig
musisenstadstheater
jao
myshiptracking
majazi
meirongcidian
