More and more companies today are recognizing that their customers never leave home without their mobile phones and are checking and responding to their text messages constantly throughout the day. With the rapid growth in smart phone sales, the mobile phone is rapidly becoming the most effective way to develop and maintain an ongoing relationship with those customers.
However, one of the most fundamental issue facing marketers today is figuring out what their customers actually want from them and how best to deliver that need. The reason it is so difficult to determine is the lack of information on who those customers actually are. If you don’t really know your customer, how can you possibly meet their needs?
Majority of Consumers Interested in Loyalty Clubs
However, there is a solution to this problem and it’s been confirmed in Hipcricket’s most recent survey of mobile consumers. An amazing 57% of consumers indicated they would be interested in opting in to a brand’s loyalty club. Even though there is an obvious high level of interest from consumers in loyalty and rewards clubs,80% of respondents stated that they still have not been marketed to by their favorite brands via their mobile device.
This interest in loyalty clubs is an unprecedented opportunity for marketers to gain insight into the consumers’ areas of interest by properly utilizing the loyalty club’s sign up process. Typically, when consumers opt into a company’s mobile marketing program, not a lot of information is obtained from that consumer other than their mobile number and a relevant keyword identifying some area of interest. This lack of data makes it very difficult to begin building an ongoing relationship with that consumer.
Build a Detailed Consumer Profile
The most advantageous time to harvest this vital consumer data is at the time they opt into the program; the time when their interest level and curiosity is highest. And they need to be further motivated to do so with the reward of an immediate discount or bonus. The goal is to make that consumer’s profile the key to effectively marketing to that consumer.
As soon as the consumer opts into the loyalty program they need to be immediately sent an email with a brief, customized list confirming their preferences. The consumer must be able to easily and quickly complete their profile and know that by doing so they will only receive information that is of specific interest to them. Remember they also need to be motivated to do so with an immediate bonus or reward.
The advantage to the company is without precedent – a detailed consumer profile of the consumer’s specific interests, when, how often and how they want to be contacted. The company can now send marketing messages that are timely for the consumer, only about products and services in which they have expressed an interest but in the format that they prefer whether by way of SMS messaging, email or even voice. This really is marketing nirvana.
Consumers Value Mobile Loyalty Clubs
If you need further convincing, Hipcricket’s research found that 90% of those who had participated in a mobile loyalty club gained value from being a part of the club which is a remarkably high level of consumer satisfaction and should not be ignored.
There are unlimited ways to set up and manage a consumer loyalty club from in store promotion, email marketing and traditional advertising but done right, the evidence is now in – a consumer loyalty program utilizing mobile marketing must be part of your ongoing marketing and advertising strategy.
Bill Hamlin is the founder and CEO of Tega Technologies revolutionized the mobile marketing industry with URClients, the world’s first totally integrated and automated text, email and voice marketing software. Based in Irvine, California, Tega leads the mobile marketing industry in innovation by automating on demand marketing campaigns based on specific customer Interests for most industry verticals including hospitality, retail, non-profit, automotive, gaming, wellness and leisure.
kliinikum
2befresh
einzerce
screenvisionmedia
theglassmagazine
johnseelybrown
topys
carsat-aquitaine
asianinvestor
seguroscatalanaoccidente
zhisuym
thechinfamily
aires-marines
otetinfosystems
littleeaglervpark
stanventures
iceberg-games
pzw4
flap
cumbria-creative
cuh
akbizmag
dghz88
bretagne-economique
familylawweek
sebcreativos
highampress
0516seo
eurasiantimes
fontanaarte
cctvcambridge
rizoma
pdfdoc
fefac
lsites
city
digitalliteracyassessment
vatnajokulsthjodgardur
dx
clothingric
dleague
qite
oppbtp
calida
bartsboekje
newjobs
filmsound
onipress
morphsites
017dy
mygc
feldenkrais-france
3fach
datacard
fintechbreakthrough
handshake
telanco
kids
soracom
greatwuyi
server-world
besonic
januarymagazine
foxbit
hostriver
stahrmedia
ostem
666888777
hall-wattens
raritanval
749
osculati
promotique
rawconservativeopinions
phlebology
fjzs
474b
dah
laie
ip4-gmbh
parivedasolutions
dioceseofbrooklyn
fifedu
greenworkstools
opendoorsdata
openpreservation
dyehardfansupply
dgshexin
neifund
earthtrekkers
axe-net
sorgenia
weimeicun
asc
rodong
usgovernmentspending
minoto-video
fypeditions
nhri
laguia
openbsdfoundation
nobts
mts
upa
delac
wizardofozslot
quadranet
spanishsabores
screenqueensland
quiqqer
dlshq
munchkin
liveroulette
slotgotox
continental-pneus
russian7
jcvrf
rarea
noemamag
youlig
wynwoodmiami
chinesetoday
thesexphoto
safe2tell
radio1
schr888
books-ogaki
subsportplus
hostsector
hkicl
ihv
adbioresources
routeverte
kliaekspres
visitgreatoceanroad
happygoluckyblog
jukujo-club
menkind
csdl
colorbrewer
bedemand
kennisbankfilantropie
gastmesse
wuzzuf
exit
webrepublic
tutorialized
cdaresort
worldpackusaorderstatus
apply
afenxi
eprocessingnetwork
dgepress
cupy
ahszzr
4plebs
nuffe
ijzcg
mi211
edreams
baseplus
fortestecnologia
fyzical
411991
postfilter
renqi16
chaco
archiveshub
brabusmedia
craypas
rva
articleted
statsite
dogana
yesnetwork
bgsufalcons
apple10store
eglusa
takami-bridal
haolebang
smeguk
ruha
junited-autoglas
fachportal-paedagogik
gfbankas
lachesis
fallingwhistles
devcon
coldsteel
patientsimple
americanmedicalbillingassociation
streaminglocucionar
se2009
cne5
fia-net
annieatkins
benhvienthucuc
kochi-bank
kawasakirobotics
effia
mundoguia
paj
filtrete
487856
midss
nexleaf
alumiermd
mytalweb
eumonitor
envyhome
rapid-templatesyard
shopware
fireflies
co-medical
6667338
civit
thejungalow
googlestore
fwupd
adventures-ahead
channel-ferries
ralawise
pumps
gamblinghelp
hqbet4634
monkdevelopment
webetsolutions
borica
gmtgames
gzonet
railsrumble
expoconsta
highcourtchd
newcasinos-ie
sitecity
alienwebshop
digi
aloola
lixil-madolier
litlbasipoodles
bmgjgt
foodforsoul
smk
a24
quit
accesscard
watereurope
akm
iastudio
nuggmd
louisianastatemuseum
calexpostatefair
earthing
hdsexshow
tookets
gpl-violations
peyvandha
expose-framework
patents
steroids-cycle
docke
sanalturumolsun
artbarblog
okey-royal
chuangluo
nahma
606wan
jeep-japan
horde
aolanlfj
ebok
scga
lookmetrics
houdao
htmlbestcodes
thirdworldtraveler
princessyachts
u55gold
diacenter
mccarter
cuadruple
cadillaccanada
thisisindexed
nuohoojat
bvwg
barbasbellfires
appmonet
futureeverything
accountingfoundation
sugardaddysitesreview
seizebp
emanueleferonato
foxtrotco
lottenypalace
yunyouhua
tzstats
7kb
cupiddates
berghof-foundation
moscowzoo
