When it comes to marketing on the internet, it’s important that you stick with proven strategies that will put you on top of the pile. If you’re currently using brand advertising to promote your business and products, you’re going about things the wrong way. The bottom line is that with brand advertising, it’s tough to get the effectiveness needed to get people to take an action with you NOW.
If you’re not familiar with the idea of “brand marketing”, let me give you a brief overview. Brand marketing is basically the practice of promoting a slogan or an image that (hopefully) people will recognize and know who the business is behind the slogan. So if you ever see a “check sign” on the size of some sneakers… you instantly know that it’s a shoe from Nike.
Now here’s where most online business owners go wrong. They feel that they can do the same thing with their products and their website, and that people will see them and will instantly recognize their company immediately. What these online business owners don’t know is that Nike has spent millions of dollars to promote that small little check sign on their shoes.
If you don’t have millions of dollars to spend on marketing, then how will you make it “big” with brand advertising? There’s a better way, and it’s called “direct response marketing”. Direct response marketing operates on the principle that you should be getting results NOW. And I mean immediate results.
If you run an ad online and you send all of the traffic to your squeeze page, either the ad will produce a surge of traffic and brand new subscribers for you, or it’s not. If it doesn’t, I would analyze the source of the traffic, and if the source is good… then I would analyze your squeeze page design and information on it.
Nevertheless, you should be seeing relatively fast results with your efforts. Anyone who tells you that you need to build up “exposure” first to see your first sale doesn’t know what they are talking about. Exposure will get you know where. If you love to lose money, market your products on the principle of “exposure”. It’ll do the trick.
Seriously though, with direct response marketing, there’s no “waiting” weeks and months down the line. This is your hard earned money that you’re spending here. Why waste it on ineffective brand marketing strategies that will get you nowhere? It’s important that you learn how to generate results fast in your online business. If you don’t, you will end up like the 95% of the people who fail in their first year of business online.
I know you may be accustomed to marketing your business the brand advertising way, but now it’s time to turn things around. There’s still time that you can use to promote your products effectively using direct response marketing, so I suggest that you start this “new” way of marketing for your business.
Good luck with using direct response marketing instead of brand advertising in your online business today.
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