‘Attraction Marketing’ has become a buzz-word over the last couple of years in the Network Marketing industry, becoming the new standard for online business building to people in all kinds of different MLM companies. In this article, I want to answer a burning question in the hearts of Network Marketers all over the world:
“Does attraction marketing really even work at all in Network Marketing?”
First, let me start off with the simple answer – YES. However, before I get into the reasons why – let’s look at what attraction marketing really is.
Mike Dillard has a famous quote that goes something like this:
“Network Marketing is an industry of promotion and marketing that is predominantly ran by distributors who have absolutely no idea how to market and promote.”
Here’s what attraction marketing is, in simple terms – it’s learning how to target and attract people into your business who have money to join, are ready to join now, and want to join YOU because they perceive some kind of value in becoming a part of your team that they wouldn’t get with someone else.
Put in terms like that – who wouldn’t want to market that way?
I first ran into the concept of attraction marketing when I was building an offline MLM business back in 2006, and I didn’t pursue the idea because my well-meaning upline leader told me that it didn’t work to build a sustainable business.
Looking back, I have to say that response is absolute poppycock. I don’t mean to step on any toes here – but what makes more sense – attracting people with money, who want to join, who are ready to join now with you – or running around trying to convince everyone to get in your business, having absolutely no idea whether or not they even have a desire, or interest in joining this industry?
This is a revelation that I had – we used to run around passing out audio CD’s to build our business. We’d get really excited, make a list of everyone we had ever met – and run around passing out promotional audios to them to sponsor people.
Now, that approach absolutely did work, but there was a lot of grinding manual labor involved. I had a sudden revelation – why not pay a bunch of teenagers minimum wage to wander around and pass out CD’s?
Seriously – as a business owner, why would I bother to do something that I could pay someone $6.50 an hour to do? If the approach is effective and profitable, (which it is), why not leverage myself, pay someone else to do the manual labor, and only talk to people that are interested?
THAT’S the foundation of Attraction Marketing – so does it work? YES.
The only question that you have to ask is – how do you implement that into your business, both on and off the internet. Here’s my recommendation for you:
Start THINKING like a business owner. Always ask yourself the question – is what I’m doing cost effective, attractive, and is it producing the results that I want? Also, it would be a good idea to get involved with a team that is building the business at a grass roots level. Be careful about big online gurus that have never actually built a downline (they’re everywhere), and make sure that the team that you’re getting involved in is actively involved in aggressively building their organization.
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