If you’re in network marketing, MLM, and haven’t used article marketing, it’s one of the best traffic building techniques to promote your business.
With hundreds of article directories, article marketing has the potential to reach thousands of readers, while building search engine optimization, backlinks, and drive traffic to your site. And it’s free. You write the article once and it’s indexed on Google, Yahoo, Bing and continues to bring traffic long after you’ve submitted the article.
First, sign up with EzineArticles because it’s a quality directory with a high Page Rank. Start with EzineArticles and add other directories as you get more comfortable with writing and submitting articles.
Purpose of Article Marketing
The purpose of article marketing is to drive traffic to your blog or landing page to capture leads. There’s a saying: “the money is in the list” and it’s true. When you write a quality and useful article that intrigues and helps your readers, they’re more likely to click on your site to get more information about your business. It’s one of the most effective ways to use your knowledge to attract leads rather than going after people for leads.
Research Your Topic
Before you write, research your topic. If you want to maximize and get the most out of article marketing, have a strategy in place. Know your target audience. Write for them. And focus on one topic. The goal is to provide tips and share something that would benefit your target audience.
Let’s say you’re a jewelry or candles consultants. You can write about the different ways to wear jewelry and how to accessorize with different outfits. For candles, you can give candle burning tips, how to burn candles safely, and so forth.
The goal isn’t to sell but to use your knowledge in your business to educate with the end goal of re-directing them to your site. Your primary goal is to get clicks to your site.
If you want people to click to your site, your article must be relevant and useful. Remember, people are looking for information. Aim to write a quality article and always think of your target audience such as have you piqued their interest? Have you solved their problems? And is your article compelling enough for them to click to your site to find out more about your business?
Article marketing when done right not only increases traffic to your blog, build backlinks, position yourself as an expert in your business, but also a great recruiting tool to attract leads and start building a list of potentially hot prospects.
Be sure you end your article with a call-to-action so the readers know what actions you would like them to take. These are just a few of the article marketing tips that will generate traffic to your site.
If you want more free article marketing tips to build your business online, visit my site today, and get my FREE tips on how to use article marketing to consistently get new leads.
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