Emails were first created as a means for scientists at the Cern Hadron collider to communicate and share technical data with other scientists. However, in today’s technological age, they are now one of the most popular communications methods over the Internet. Those scientists did not know at the time that they were creating something that would take the world by storm. They also had no idea that their invention would change the lives of marketers everywhere.
Phenomenal Marketing Tool
Email marketing has become the next greatest phenomenon the globe has ever seen. Because of the requirement that users must have a list, this creates the perfect environment for marketing products and services. By honing in on potential customers who have already shown an interest in what is being offered, business owners can capture their attention while encouraging them to buy.
Does Email Marketing Work?
Does it work? Sure it works. Every day someone opens an email and clicks the link contained within to be taken to the sales page of a website. This is the reason home based businesses, and well established organizations alike, use this technique to add additional lines of revenue.
Value
One of the biggest pluses of email marketing is that it costs very little in terms of advertising dollars. Other than for some changes to your ISP, and paying for an auto responder if that is what is required, the only real expense to using an email marketing campaign is the time spent making sure that the content is optimized to receive the most performance, and the time and energy it takes to create killer content.
Tracking
With email marketing it is possible to track the success of each campaign, and adjust them for better positioning. Just by counting the number of responses and conversions each campaign produces; it is easy to gauge success. As a rule, email marketing results are astounding, especially when they are compared to traditional mailing of printed advertisements, and since they are practically free, it just makes sense to choose to market via email.
Key Ingredient
The key ingredient of any email marketing campaign is to make the recipient feel as if you are focusing your attention right on them. Everyone wants to feel special, so why not play to that aspect of the human psyche, and remember to draw potential and current customers in with a subject line they cannot resist.
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