Owning a business is extremely challenging. This is especially true if you’re a part of a very competitive industry. It requires an ample amount of trial and error in order for you to draft a concrete and effective way to market you and your business. It’s undeniably true that the success of every business relies on your marketing efforts. Conducting an email marketing campaign is just one of the many ways to market a business. Here are some common marketing mistakes that you need to know and learn from.
Common Email Marketing Mistakes
1. When you send messages to people who have not opted-in Remember that email marketing must ALWAYS be permission-based otherwise you’ll find all your emails inside the spam folder. Always respect your recipients if you want them to value you and if you don’t want to generate hate against your business
2. Selling your own subscribers’ contact information to others Again, respect people’s privacy. Put yourself in the shoes of your recipients and ask yourself this “Do I want to receive random emails from random people?” of course not! Always conduct business with utmost integrity and professionalism. Besides, these are your contacts, selling it to other people can decrease your business’ potential to increase sales.
3. Sending HTML emails without testing it first When you’re using HTML for your email marketing campaigns, make sure that you test it by sending it to different email clients. This way you can check if it does work and looks just like the way you want it.
4. Making it hard for your client to see opt-in or unsubscribe links This is not only annoying but it sends a message that you actually want your clients to receive email marketing ads whether they like it or not. People in general rebel against any act of force. Thus, if you apply this in your email marketing campaign, you hurt your business’s reputation from the get-go.
5. No Call-to-Action Not including a call-to-action in your messages defeat the purpose of your campaign. Come to think of it, you send messages to your mailing list and then what? What do you expect them to do? If you want them to click on that link, make sure you guide them to your CTR.
Other Email Marketing Mistakes include:
Loading your emails with competing and complex messages
Spamming or sending unrelated messages
Underestimating the power of a good copywriting
Bad subject lines
Failing to check your statistics
Failing to test email personalization efforts that could lead to tags
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