Are you getting the results you want from your online marketing efforts? Whatever your response, if you are not conducting ongoing, regular analysis on the components of your sales funnel, you need to start doing so to fine tune and improve your results.
Google Analytics is a FREE tool that is pretty all-encompassing. The first step is to create your Google account. You will have immediate access to the analytics portion of your new, or existing, account. You’ll be able to see and track how visitors discovered your site, the way they interact with it.
You can figure out which keywords, ads and landing pages (or other components of your marketing) are the most and least effective. Congruency from step to step is key to effective marketing and to getting the results you desire. Regular testing, tweaking and tracking are the key steps to performing analysis in order to “Rev up your marketing engine” so you can get to your destination. When a component, say a keyword, is not drawing the traffic necessary to get the results you want, you’ll be able to determine this using Google Analytics. The same goes for your ads, landing pages, social media, articles and so on.
There needs to be a consistent flow from the keywords you use to the ads to the landing page, for whatever mode of marketing you are using. When something’s not working, it’s time for a tune up. So find out what isn’t working and tweak it, change it. Find the streamlined variants that will supercharge your marketing. Once you’ve done this, you can use your new and improved powerful marketing engine to draw the leads and generate the sales you want.
Google Analytics has excellent instructions. Just create your account, sign in, and follow the guidelines so you can come back to do your testing, tweaking and tracking for success. You can design your own reports, set goals within the reports, the flexibility and customization is there. You can track by geographical location so you can do specific regional or local target marketing. The instructions for where to find and how to use tracking codes for your URL’s are easy to follow. This is an excellent tool, quite possibly the best tool, to use so you can improve the ROI from your marketing channels.
To access if you have an account at google.com, or to sign up if you need to create an account, go to:
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