Since internet technology joined other technologies to improve, accelerate or extend the reach of human efforts, it has not hesitated to invade any profession. And every profession, if you think of it really, has its tools. Marketing is not an exception. Most marketers would agree that marketing is driven by communication. This is why the internet as a great technology for communication is a good servant of marketing.
It’s not a moot point at all that marketing far, far pre-dates the internet. Thus, marketing tools conveniently split into two broad classes; namely, non-internet based marketing tools and internet based marketing tools. Alternatively, you may come across expressions like offline marketing tools and online marketing tools. They correspond to the first two broad classes.
We will look at some necessary marketing tools which are based on the internet. Before we do this, I would like to draw your attention to a growing phenomenon whereby internet based marketing methods are used to drive traffic to brick-and-mortar businesses and offline techniques are deployed for generating leads for online commerce. Is this what they call “marketing merge”?
Without any attempt to imply any order of importance amongst the tools mentioned below, let’s review them briefly.
1. Keyword research tool. This is an indispensable tool for you as a serious internet marketer because it enables you to learn about what people are searching for on the internet. And this knowledge helps you in two ways. First, you will be able to find a niche market to target since this tool tells you what people are looking for and whether many people are supplying them answers. Secondly, you can use the keywords you dig up as a guide for your articles, sales pages, websites and pay per click (PPC) campaigns. Keyword research is an important internet marketing skill.
2. Email. This stands for electronic mail and is a very commonly used tool for not only marketing but also for official and private social communications. There are free versions but you would present a professional image if you used a paid version.
3. Autoresponders. This is software that enables you send out emails to those on your list of prospects. Its professional use requires that the intended recipients of you emails would have given you prior permission to communicate with them. It’s a very powerful and useful tool. I sometimes wonder what internet marketers would do without it. Here again there are free versions and paid forms. The drawbacks of the free version are that you may not be able to upload many names at once, there may be a limit to the number of names you can have on your list and you will have to put up with adverts on your messages. Distracting.
4. Skype. “Skype is software that enables the world’s conversations. Millions of individuals and businesses use Skype to make free video and voice calls, send instant messages and share files with other Skype users. Everyday, people also use Skype to make low-cost calls to landlines and mobiles.” This quote is from about.skpe.com. It’s great software. The best part is that it’s free. I use it myself.
5. URL Trackers. This is a great tool used by professionals to improve their marketing. It will tell you which of your advertisements are working for you and those that are draining your purse. What you want to s halt the failures and continue or even increase the successful.
hubax
umarex
radiorodzina
lowaboots
stayapp
diplomatdorrar
0857sgdspapp
theleftrough
unikomedia
cp-r
amniltech
loksabhadocs
tribunalconstitucional
apostropheatrophy
proshop
projecthelix
rockwool
arkansashouse
ifat-asso
yyaa230
humanitiesny
diarioimobiliario
deps
transparencia
nawt
theclientproblemsolver
30for30podcasts
flwoutdoors
recite
nkg
aplia
nwadacenter
euwang
wesaveyourcopyrights
jsss888
globalcoinreport
kancelaria-legato
zzlzhl
deutsche-bank
dioceseoftrenton
stanleytools
bravostudio
newsbook
bosch-mobility-solutions
thehappinessplanner
dejobaan
teganandsarafoundation
healthyframework
ibaff
rootdivision
hawksem
cajovydychanek
heatmap-analytics
gzwtqx
jenakultur
ubookshows
gigi307
sleepzoo
quantentechnologien
enterpriseitevents
fsds-sfdd
openxcell
patientsknowbest
cdbaby
ihu
digitalyz
alaeu
9fyb
music-map
crossware
bioz
biomerieux-diagnostics
xellia
bst-tsb
necsu
itzsold
expoagro
liw
aswm
iserlohn-roosters
edhrec
mingluji
idbifederal
briefoeffner-solingen
cg29
thelionking
cnusd
streeters
gumac
cokestudio
wmf-coffeemachines
conclase
fordfield
matsuyama-airport
brodos
bonafides
216
qiyegu
languageisavirus
mahindralifespaces
greenhotels
lnjn
mengyinnews
cozinhaspormedidalisboa
totalmedios
ghelamco
daslahntal
htk
whisky
hublo
stylestore
stavimebydlime
sfhistoryencyclopedia
gpmii
hughlashbrooke
clippings
esf
meugrupo
csound
rallys
uden
88855556
severpost
acttheatre
hatefree
kumaribank
rockyview
tennisi
c3i3
vdb-physio
mobile-recycle
boekenbeurs
jgspiers
rusventure
qfish
invisalign
sharrre
sapdb
metlife
baumundpferdgarten
dailies
seegrid
punamusta
sbrihealthcare
jwsuretybonds
schweizamwochenende
parkcloud
replicawatcheshop2013
imhx
seeingwithsound
iesound
suoloesalute
rosalpina
europastar
jiaguboshi
berkeley-castle
distinctplace
salzburger-saalachtal
tmgm
lloyd
selectad
bitcoindiamond
riaa
vuanem
ehsanweb
shouyujx
hbskw
nextmedia-hamburg
icbdsr
rcawaii
landgrantholyland
secooimg
town-manazuru
ha-n-tax
mobporn
moretravel
acnur
casinoenlineahex
citizenservices
zonarsystems
kvmr
xarenshi
ericae
marlboroughnz
cowrywise
sinduscon-fpolis
lesraffineurs
rookiemoms
muenden
ngm
answersafrica
content-select
americansalvagecars
unsanity
gge
jcba-net
mutah
9co
homebiogas
hqfi
vuasanco3
coursebible
uzunomichi
chromatioideae
integraleyemovementtherapy
global-smm
telegim
ztjs
assistant-juridique
suomenfysioterapeutit
studentdebtrelief
pvcc
haoyu-cn
studpug
244189
millenniumprize
efctl
wbiz
lamelee
puls
snapsat
politieenwetenschap
bookmaker
aiep
byjapp
aha
treppenmeister
codedi
b2bbank
dark-side
softronics
epro2
eslitecorp
hertz
ashdodnet
adulto
snte
thinkaurelius
sony
rustaveli
taodigitalmarketing
euvataction
qnrf
quantera
endotext
njfuture
3dartvn
naturvation
yunhaiweb
metycea
gites-de-france-eure
gameserverkings
musichallofwilliamsburg
realhosters
labxchange
joysonsafety
jxkp
tennishead
portfolio-adviser
medicaresupp
okayama-cci
indiatoday
pompommag
tourismetroisrivieres
harmonica
projectesidisseny
rgcshows
castfire
omniparcelreturns
solidatech
transitionspro-grandest
afc
91dspporn
shatura
contactsplus
cpdonline
weitblick
next-air-wifi
labjack
twolivesleft
ihar
bestintimes
yokosuka-arts
mpo878slot
bctj120
safety-council
offthemrkt
kndb
musee-douanes
matsuura
handiscover
ghergich
7030033
gearguide
xzbjgs
espak
vcp
jnapc
busybabymat
silverbox
porno2020
multiframes
secretkey
bestpillowsleepers
stolt-nielsen
pz28
di
693
wago
world-trader
429657
dvdfab
alarmphone