When you work in online marketing, it’s easy to put on your blinders and focus solely on your SEO company and clients. This is a great way to get some work done, sure, but it is often helpful to examine your industry as a whole, and see what can be learned from the top business marketing campaigns.
Let’s take a look at four particularly successful campaigns:
1. Old Spice
Despite the “old” in its name, Old Spice rocked a rather “new” social online marketing campaign featuring Isaiah Mustafa, the star of the company’s TV ads. On a set staged in Portland, OR, Mustafa answered 186 user questions (in his trademark hilarious style) through a variety of networks, including Reddit, Facebook, Digg, YouTube, and Twitter. The business marketing campaign racked up a record 6.7 million views in only 24 hours.
2. Best Buy
We all knew that Best Buy’s blue shirted Geek Squad employees were supposed to be helpful, but the company’s @twelpforce Twitter account demonstrated just how helpful said geeks could be — for both tech questions and business marketing. Best Buy employees from all over the country use @twelpforce to answer user questions directly. The campaign has helped Best Buy connect to thousands of customers, and it’s still ticking.
3. Cloverfield
When promoting their 2008 monster movie, the creators of Cloverfield had viral marketing on the brain. The promotional team released teaser trailers online with hardly any information about the film, as well as fake MySpace accounts for the film’s main characters. While the teasers helped gather hype, the MySpace profiles underscored the film’s emphasis on realism.
4. Will It Blend?
Blenders aren’t interesting, nor are they traditionally associated with a Gen Y audience, but Blendtec founder Tom Dickson reached out to this group — among other fans — through his super viral Will It Blend? online marketing campaign. In the campaign, which still exists, Dickson uses his company’s blenders to demolish everything from whole chickens to iPads, posting videos of every feat on WillItBlend.com. The campaign demonstrates the power of Blendtec blenders, all the while helping to brand the company and connect to a younger audience group.
So, what can we learn from these business marketing campaigns?
1. In online marketing, humor is no joke.
For many consumers, the internet is a much-needed reprieve from the stresses of school, work, and other responsibilities. They want to be entertained online, not educated. For this reason, humorous campaigns like those of Old Spice and Well It Blend? have an edge over more straightforward advertising. In addition to giving surfers what they want, these online marketing campaigns can also help to humanize and brand a company. This is especially useful for distributors of traditionally unexciting products, like blenders.
2. Social networking is a valuable business marketing tool.
Creating a website is one thing, but if you want to reach consumers, you have to find them where they live: on Twitter, Facebook, MySpace, Reddit, and other social services. Best Buy, Old Spice, and Cloverfield all marketed their businesses on social profiles to tremendous success.
All that being said, for many small businesses, creating a sensational online marketing campaign isn’t enough. If your brand isn’t recognized and your website isn’t receiving significant traffic, you’ll also benefit from traditional search engine marketing internet advertising services with SEO and PPC plans.
artpublicmontreal
genkgo
abupunaf
enovos
managebt
thomasnelsonbibles
alertcys
germanna
xn--24-7riy9c5b0e
120jkjk
barnreportpro
westident
ah119
eldos
devonwebsitedesigners
elgo
publizia
alger
cibtvisas
13
profdesigner
youtravel
cmcnepal
ganbahai
hestancue
zavode
kolobrzeg
bnkirov
fietseropuit
baukobox
cds
cfg89
bodigital
seogic
stopmotionpro
lavorwash
harrybarker
fresh
fanfantxt
mayakoba
mymarketing
realfilmizleme
czguwei
medicalhealthnews
arianesoft
pornodima
hubblecontacts
giangiaobariavungtau
scotslanguage
ferdykorp
ufajc
careevaluations
voorwerkendeouders
eracoalition
h-up
planetding
bibrand
icotech
arizonafamilylawyers
33en
bbdb
discipled
koyasan-u
miracle-plus
tuxido
alidegismis
krug
ilacsd
ec7ivj
bobsgoorejohndrop
augen
yinsure
christiesdirect
vip-tv
accordalliance
vins-centre-loire
bjrenault
diabetes-hk
wooden-toy
terwater
thisismob
email-quarantine
kasterweb
speciesbythethousands
researchmatters
goldinfinancial
gallantgames
schluesseldienst24stuttgart
hostparaguay
syachiku-chan
99percentlifestyle
marinerlaw
sho
akebono-brake
strosin
bridebox
flashhilfe
marknepo
mtsp00
jacobsen-byg
eytheme
wegivebooks
sute2007
mueritzfischer
eacs
seepje
erimecoxres
vabali
avisa-st
topversion
yorkbbs
vanguardsf
umj
xiuxiuvideo
ecnews
kmz
myvacationpages
rafasshop
aiqingjihua
romerogames
ajansmark
zgyd
respondi
netcortex
arenacampsites
yxlon
kawasaki
zenjohren
agronf
magniflex
dtfb
zimuel
balatonregion
galluppoll
tatamifightwear
846918
dhl-geschaeftskundenportal
walkingwithpurpose
rickandmortyapi
xibx
pitchpublishing
6short
eims
atara
test0
sumikoaudio
printiq
choya
mobiledokan
kupit-obmennik
lepharedunkerquois
compsource
kogwheel
hohejagd
ruhi
gggrafica
hostelxxx
therefugechurch
sphinx
bjdmykm
einplatinencomputer
dixie
labor4sustainability
ea4
acelrx
incu
ism
eau-thermale-avene
wnylc
broxel
comedycentral
careplushealthplans
ths123
scalefactor
sallyclarkson
championteamwear
logosw
kenthowarddesign
ake
lowtherpavilion
gormanusa
everythingisterrible
easysavings
deborahmadison
xmindchina
uniontech3d
batalleicompte
qun
amyloidosissupport
2583303
strongboxit
hellowebdesign
le-republicain
dauphin-group
farm-trace
plymptoons
duniter
i-deti
mintandmirth
gamerules
loodgieterdirekt
eliashanzer
tsuburaya-prod
blogevenco
mega4up
madamecoco
reihoku-kumamoto
stardot
jkbose
cdcs217
jcmr-online
imechanic
find-mba
kierunekenergetyka
trendmutti
barnes-bordeaux
simplejobscript
expat-services-france
webbased
weltzeit
karea
istv
globalcause
techphix
buyviagra2013usa
catmarketing
pixelgrapes
rebt
vistashare
sofwerx
tafisa
mobile-phone
ahsdxy
metrocrisisservices
wasserstrom
sparkasse-neu-ulm-illertissen
presememolra
rouydad24
18
54
massvision
imediabrands
wasion
kuaishubao
kitchenandtable
hostkonzept
gigalaw
advice
kaligroup
bni
wewe
luannanxian
sc987
bradmehldau
bongdadinhcao
notino
kindermedienland-bw
internet-client
belvo
zensys
marketsgroup
mjqlaw
securitas
robotics247
ajansceo
dunker-mueller
sfgenealogy
europacorp
certifiedanalytics
gasbldg
lahc
unitedone
xn--bpwzip43g96g
rosengesellschaft
mundschenk
dartmouthcollegefund
hereditarycancerquiz
moderatecontent
euronics
teamehub
bgwebsolution
msf
hydrocarbons21
montage-tech
natpryce
vtwonen
iafcs
larazon
ocf
leofusion
srzg
