About 92% of Internet Marketers out there fail to make enough money selling affiliate products. When I say “enough” money, I mean they fail to generate enough to quit their day job. The other 8% however, make it real big!
What are the secrets of these successful Internet Affiliate Marketers?
I offer you another good tip here.
There are 2 ways to promote Affiliate products:
1. Non-Subscribers Based Approach
These Affiliate Marketers send all the traffic directly to the Affiliate product’s sales page and let the product owner do the selling for them, in which there will be 2 outcomes:
A. The visitor buys the product and they get a commission
B. The visitor exit without buying and will probably never step in again
This direct traffic method is the most common approach and requires almost no work from the Affiliate Marketers’ side. This is what I call a hit-and-run strategy in which the marketer basically targets a large number of visitors perpetually and hoping that some will convert to sales. And it will, by simple mathematical statistics.
But this is practically a numbers’ game as compared with the other approach. You cannot expect repeat visitors nor repeat sales to be made. A lot of diligence and discipline are required to get this method to generate good income for the Affiliate Marketer. The biggest challenge is this: the process to direct traffic to an Affiliate’s sale page can get so mechanical and monotonous it usually wears out the marketer after a while. Shortly after, you will notice another star falling from the sky, signifying the death of another Affiliate Marketer.
This is not a wrong approach, just not the best in my opinion.
2. Subscribers Based Approach
Most successful Affiliate Marketers I know would adopt this approach. This requires a personal sales page to be set up with an opt-in form. Usually, some good freebies are given away (no charge of course, as the word freebies suggest) as a goodwill Thank You gesture for the visitor to opt-in. I personally offer a good EBook and free videos for my visitors.
After the visitors opt-in, they may (or may not) get directed to the sales page of the Affiliate product that the marketer is promoting. Why?
Most of these Marketers seek to offer more value for the opt-in subscribers by giving them more information, more tips and more good offers. There are of course some bad hats out there, but generally, these Affiliate Marketers are not hit-and-run Marketers. They themselves learned through a series of bad experiences and because of that, sincerely did not want others to follow their footsteps.
If you have been in the market long enough, I am sure you would have acquired some real good products that you have purchased from genuine Affiliate Marketers. The reason is simple, they are in for the long haul. They ride on an Airbus 380 and not a 330.
However, to succeed in this approach requires more hard work in the initial set up, with some minor investment cost. Then again in the long haul, it pays back many folds over compared to the first approach if you do it right.
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