If you look into most Internet marketing forums and discussions with relative new marketers you would get the impression that online marketing is vastly different then it’s offline counterpart. And on the other side of the equation we have a lot of traditional marketers who don’t see the value of using the Internet for marketing. Of course the real answer will be somewhere between these two extremes.
Complimentary Existence
I think if we approach the matter with the idea that these two marketing methods compliment each other rather than one being better or worse than the other then we have a place we can start building on. This is especially true if you look at the simple fact that a lot of traditional brick and mortar businesses have an online presence. Even if it’s as simple as information about their location, products/services and store hours. This will still get customers into the store.
In fact if you look at it from this perspective the online marketing is assisting the offline marketing in bringing a customer into the store. And in terms of cost you will find that for the most part it is far cheaper to create and maintain a web presence then almost any other marketing means a company can use.
Internet Marketing Can Increase Response Rates
In today’s business savvy world you have a lot more companies that use traditional means of marketing and the Internet for getting their message out. This allows them to save money on expensive printing of promotional materials when they can just add the information to their website. And because it is the Internet their ability to track the response rates of this information is greatly enhanced at the same time. This just makes sense when you take into account that you will reach more individuals and companies online then say handing out a brochure. And even in the case where you continue to use printed media just adding your website address can boost your marketing effectiveness tremendously.
Traditional Marketing Can Assist Online Businesses As Well
You will also find that for those businesses which online conduct their operations online that they can be helped with traditional marketing as well. It assists their web presence by adding in trust and authority factors that a web only presence can not give. There is no reason to make the decision that if you are an online business that you will not ever use offline marketing methods. Use them as complimentary forces.
If you think about it, at the end of the day the effectiveness of any marketing method really comes down to its ability to get a customer to perform the actions you want them to perform. In this article we have seen that online marketing and offline marketing can lead to the results your business is looking for. This is why thinking about using online and offline marketing techniques together can lead to an increase in effectiveness. So why not use both when it makes sense to?
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