E-marketing is becoming more popular day by day with the extension of the electronic medium. It is a special type of e-Business, which uses electronic methods to perform advertising activities as well as try to attain expected marketing goals for any organization. There are several forms of e-marketing like internet marketing, mobile marketing and interactive marketing.
There are several advantages of e-marketing such as it is cheaper than any other conventional marketing system because responses can be exchanged faster, process of collecting and measuring data is easier and interactivity is increased vastly.
On the other hand, this marketing system has several drawbacks as well such as it lacks an individual approach and it has a dependence on machinery. There are also privacy and security issues and a universal competition because of globalization.
E-marketing plans can be developed in several stages. For example, a company may try identifying the target audience or understanding their competitors. It will also allow a business to set the objectives, plan any tactics and finalize the budget.
Firstly, a business has to identify their target audience and then make a rank of them according to importance. Make an outline of each group and try to comprehend their expectations and requirements. This sort of consumer segmentation will help to plan the appropriate tactics for a strategy.
Secondly, a company should make a list of all their competitors that they are going to compete with. Evaluate any methods that the competitors are using as well as how they are getting results from those. This sort of evaluation will surely help to understand the environment of the market.
Thirdly, the business should set the possible objectives that the want to fulfill throughout the project. They may think of increasing awareness of their targeted brand, progressing sales, raising retention among the consumers, etc. It may be wise to set the objectives depending on the business demands of the product.
After setting the targeted plans, the company should plan tactics that can be effective and to help execute their plans properly. The plan may also include a few non-internet marketing tricks if a strategist thinks they might be useful for the project.
Finally, the organization should make a careful and wise budget for the entire project so that it never goes out of control as well as not wasting any money on unnecessary methods or strategies.
These are the general stages that can be followed to get an effective result from the e-marketing process. Though it is not mandatory to follow these stages, a company can get a better idea to maximize their e-marketing plans and help promote and advertise a product effectively and successfully.
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