Brands such as Nike are known in virtually every country; this is because the sports gear and personal apparel that are the main products from Nike are tailored to have both, a local and international appeal. Nike’s global ad campaigns are hardly ever the same from country to country. Instead, the ads tend to mesh well with the local trends, needs and tastes of the countries that Nike serves.
As you launch your global business, there are various factors that you must take into consideration to establish a brand name that resonates well with audiences across the global marketplace.
Considering Your Market:
As you venture out to cater to an international audience, your global ads and marketing campaigns must consider local market dynamics. Do you have a strong market that needs the products you are offering? Who are your competitors and are they too tough to compete with? How loyal are the locals to your competitors and do you have a strategy of winning the local market over from your competitors? For your global campaign to be successful, the local people must see value in what you are offering them.
Naming Your Products Or Services:
In selecting a name for your services or products, it is important that you are sensitive to the local culture. When selling to international markets, use product names that relate and resonate well with the locals, names that make sense to them and names that they are attached to. To do this you might require a local person to help you in determining the most suitable product names to use. However, you can also retain the English name of your product to cater to the English speaking audiences.
Logos And Images:
As you advertise and market your e-commerce web business in international markets, your logo will be primarily visible to your target market. After all, this is how your target market will associate with your brand. Thus, it is important that you adapt your logo and any images that accompany your ads and marketing campaigns to suit the local expectations. This will ensure that you do not put up a global campaign that is tainted with offensive images that may convey a different message from what you are really looking to communicate.
The Message:
A global campaign for your e-commerce web business is all about crafting and conveying the right message. This will come across through the creativity behind ads and the strategies behind your sales and marketing. You might have to engage the services of a local advertising and public relations firm to create the right message for the local audience and the appropriate channels for delivering this message. Again, ensure that you take into consideration the cultural differences in the different countries that you are catering for. It does not pay to launch an aggressive global campaign that is virtually the same in every country and if you do not understand the cultural differences of your target markets, your marketing campaigns can end up having a detrimental effect.
xn--h1aicekw
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