Start correctly from the beginning
One of the ways to start in affiliate marketing is to have a clear picture as to what you want to accomplish and don’t go thrashing round aimlessly. A lot of us make this mistake, get frustrated and ultimately give up. Hopefully this guide will go someway to help you get off on the right footing.
What Sells
If you want to sell anything at the moment online the biggest sellers (I think) are pills, sex and making money. I think a lot of people are probably looking at this for the moment in our constant struggle to find what we can do. Don’t let this fool you though as there is a lot more to to it than meets the eye.
If you follow the process that I set out below I hope that it will help you some way to the success that you deserve making money online.
Decide what you want out of this
Before you do a single thing you have to ask yourself a question. That is what do I want out of this. Do I want to change my life, gain financial freedom or earn just a few quid extra every month. These are all very important questions and you must ask yourself these before you even consider going down the route of working from home with affiliate marketing. If you are looking for a get rich quick scheme then you are on to a loser. This takes a lot of time and effort but financial freedom is achievable in the end.
Plan of action in affiliate marketing
you’ve decided haven’t you? that’s great. Now you have to start putting the pieces together. As I said in this article already there are no shortcuts and you have to be prepared to put the work in. There are a couple of things you have to watch out for. and they are:
Internet Gurus
These are people online who to be honest are very clever at marketing their own skills and abilities. One of the best ways to make money online is to set yourself up as an “expert” and make it look as if they know what they are talking about. Once this is the case they can up sell you just about anything because they have gained your trust. With the odd exception a lot of them are probably no different than you and I.
A good way to spot them is looking for phrases such as this is free or this can earn you $$$$$$ in 24 hours. These are all cleverly worded campaigns to try and give you false hope and relieve you of what money you have. If you pay for anything these guys offer you will more than likely be furnished with an eBook that you could probably download for free if you looked hard enough online anyway.
When you visit their websites you will usually find pages and pages of dialogue along with conveniently placed screen shots of there earnings and right down the bottom there is a button which says “by this” or pay now”. Be warned more often than not you are paying for worthless or outdated information that no longer works.
Another thing to watch out for these guys is the so called squeeze pages. Ill explain more about them and what they do in another article but for now you just need to know they are a crafty way of getting your email details so you can be up sold anything they choose to send your way.
Template Websites
One of the sad facts with people that get into this are they all have one thought in common. I want money and I want it NOW!!!. To that end they will look for any shortcut they can to get them selves to where they need t be. I know this because I used to be one.
Probably the most time consuming thing is building a website around your chosen subject and that can lead to some frustration. You have to ask yourself is there away I can save time on this?? There are self confessed gurus out there which tap into this need and try and sell you a solution which will generate you a website within minutes. While these claims are true they are not very efficient for a simple reason.
THE SEARCH ENGINES HATE THEM!
One of your most important assets as an internet marketer is the need for traffic or visitors to your website in high numbers. While I admit you wont master the methods of getting this straight off its also of the utmost importance to do nothing to penalise this either.
Choice of subject
There are several schools of thought out there on a choice of subject to promote. What ever it is you have to make sure you know what you are talking about. To that end it is always wise to pick a subject that interests you and you are somewhat of an authority on. In my case it would be IT and affiliate Marketing.
The next thing to do is find an affiliate market place to choose a product you would like to promote. Affiliate market places exist so people can resell there products through them and use people like us to aid in that process for a percentage of the sale price which is the basis of affiliate marketing.
One of the more well know affiliate marketplace companies is probably click bank. They specialise in digital products such as instruction manuals and that sort of thing. The name click bank shows up a lot in online help documentation and documentation on affiliate marketing.
Your Website
As I said earlier the best thing to do is create your own customised website and build your efforts around that. How you do this greatly depends on budget.
If you are on a shoestring you can use one of the free blogging websites. You can usually register for these at no cost and can start posting to your hearts content. A good example of this is probably hubpages or EzineArticles. If you are reading this then you are in EzineArticles. You would be well advised to have a look at the links in the top about creating an account.
If you have a little bit of cash to spare a good option would be to setup a website on your chosen subject and build your content around that. This is by far your best option.
Putting a website together can be quite easy and you don’t need an awful lot of experience to accomplish this with invention of wysiwyg web creation software.
Organic Versus PPC
One of the things you have to be careful of is your advertising budget the same with any business.
The best and most economical search engine result you could wish for is an organic result. These are the ones that appear in the middle of Google when you search for a particular keyword or phrase. These are the ones that have ranked steadily on there own.
Pay per click are the results that are listed up the sides. While these give a company good exposure they are somewhat artificial as companies are bidding for a preferential position based on keywords that are searched for. PPC is also what I consider a fine art and very tricky to master the balance between cost per click and return on the investment. Personally I avoid it as it costs to much in the long run.
While im writing this portion of the article I am running a little test in the back ground to see how often my name is searched for. After a couple of hours Ive reached 18,232 impressions. These are times that my site has appeared but not been clicked on. Can you imagine what would happen if I went down the pub and didn’t monitor this properly!!.
The point is organic search engines while a little more time consuming are the best and most cost effective way of doing this. Ill cover SEO in more detail in other articles over time so watch this space.
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