As the use of the Internet continues to grow exponentially, more and more entrepreneurs are “seeing the light,” and advertising their businesses online.
A study done by Royal Pingdom indicates that as of December 2009, there were 234 million websites on the World Wide Web. There were just over 47 million sites added in 2009.
As of September 2009, there were 1.73 BILLION Internet users worldwide. There are over 250 million users in North America alone. Doesn’t it make sense that you should be advertising your business online? Do you currently have the ability to effectively reach this many potential customers?
Although putting up a website is a great step in an online marketing strategy, it is only that: a step. Simply putting up a website and expecting traffic to find you is not an effective marketing strategy. Unfortunately, without the knowledge and skills needed to drive traffic to your website, your online business sales will not reach their full potential.
There is a learning curve involved in successfully driving traffic to a website and converting “visitors” into sales.The online marketing world is a very competitive one. There are millions of businesses vying for the same consumer dollars. Hiring an internet marketing and mentoring coach can be the best “bang” for your advertising buck. Among the many marketing strategies they can provide, hey have the skills to teach you how to brand yourself or your product, they can teach you how to get your website to the top of a search page, and they can explain the importance of Social Media marketing techniques.
Although these services are not cheap, they are a relatively small outlay for a business marketing plan. A good internet marketing/mentoring program can be purchased for approximately $3,000.00 and there are some programs available that offer payment options. A word of caution here: Please realize that you get what you pay for. No comprehensive, legitimate program is going to teach you the many intricacies of internet marketing strategies for a couple of hundred dollars. You simply can not get all the information you will need for a successful online business marketing strategy from a cut-rate offer.
As stated in the opening paragraph, there are a lot of websites on the Internet. This is a great statistic if you have the ability to effectively reach your target customer. This can be a nightmare if you are not actively and aggressively marketing your website. If you are not at the top of a search page, your website will languish in virtual anonymity and not produce the desirable quantities of sales you need to survive in this competitive industry.
If you are interested in learning the online marketing skills and techniques that will set your business apart and dominate your competition, you might be the perfect candidate for an internet marketing program. Chose a program that offers comprehensive training and mentoring. Be sure you check the program out online to ensure that you are dealing with a reputable company. Choose a company with good, positive reviews. Stay away from any program that tells you they can make you rich beyond your wildest dreams with little or no effort or risk.
Make this essential commitment to your internet marketing strategy and learn how to increase traffic to your website. You can then convert this traffic into solid sales to ensure a successful business venture!
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