What are QR codes?
QR codes are interactive graphics. They are black and white pixelated squares, and you will often see them on outdoor advertising or print ads. They are embedded with data that can be read using free QR scan apps, available on today’s smart phones. Once a user scans these codes with their smart phone, they are automatically directed online and taken to the URL the graphic has embedded in it.
What are the benefits of QR codes?
1. As with all internet marketing tools, the easier you make it for consumers to get in touch with you, the better the odds are that they will. These codes offer consumers an easy & instant way to take action on an offline ad. There are no phone numbers or website addresses to remember.
2. QR codes are also one of the most recent developments in internet marketing. By adopting this technology, you can reach the new audience of tech savvy consumers that these codes appeal to.
3. Through the use of Google Analytics, you can track the response and ROI of your offline marketing. Analytics helps measure internet marketing campaigns by reporting on your website traffic sources and the behavior of your website visitors.
What are some strategies for implementing QR codes?
Internet marketing & QR Codes: Specialized landing pages
Say, for example, you have an ad with a code running in the newspaper. By creating a specific landing page for people who act on that ad, you receive two benefits.
A specialized page can more personally address the consumer based on where they’ve come from. Even stating “Thank you for clicking on our ad in the Calgary Herald” enhances the user experience.
In addition, if you make this page hidden from all other users in your website, you can confidently state that all the traffic to this page is as a result of the newspaper ad.
Internet Marketing & QR Codes: From contacts to customers
Not only does it look really cool, but adding a code to your business card increases the chances of your contact information becoming added to your prospect’s smart phone.
A way to do this is to have your code send the user to an online Vcard, which can be downloaded to automatically add you to their contacts.
Not only have you made a lasting first impression, but in contrast to having your stylish business card thrown in the garbage or recycled, you’ve now earned a spot in their smartphone. Now when they need your product or service, you’re right there in their phone.
Internet Marketing & QR Codes: From offline to online
To increase your online prospective client base, place a QR code on a flyer or poster in-store and link your QR to your mailing list sign up, or Facebook page.
Capturing a prospect’s data; whether it is their email address, or having them as a fan on your Facebook page, is invaluable. Data capture is the most basic and critical of internet marketing strategies. It allows you to grow and nurture a list of prospects, and the bigger your list, the better your odds of converting prospects into customers through ongoing internet marketing activities.
In Summary
QR codes are an inexpensive and cutting edge addition to your marketing or internet marketing efforts. They offer enhanced tracking abilities and a compelling call to action for tech savvy users. These codes also transform prospects from passively reading an ad to actively participating in your internet marketing campaign. So don’t hesitate. Give a QR code a try and see for yourself how it can take your offline advertising campaigns to the next level.
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