The act of marketing articles serves numerous purposes. Just as normal “Brick and Mortar” advertising and marketing companies will use various forms of media to promote goods and services offered by the companys’ clients, an online article marketer or marketing service will use an article to market a product or service.
Articles used for marketing can be of any niche subject. When the article is written, usually by professional authors specializing in what is known as SEO content, or Search engine optimization content, it uses various well-performing keywords that are likely to be searched for in high percentages over the coming months. The keywords used in marketing are specific to the niche in which the marketing is requested and if written and promoted correctly, these keywords can drive traffic to a specific website, gain a greater conversion rate, raise the return on investment (ROI) and garner a higher page rank within the search engines.
The typical article marketer will use numerous versions of the same article and display or publish it in numerous websites. The idea is that the more times the related content appears on the Internet, the better the chance to drive traffic. Again, this task rests solely on the placement of the targeted keywords of the specific niche for which the article was written. The multiple articles should never be exactly the same, otherwise search engines penalize the author by moving the duplicates to the last pages of the search for the keywords.
If marketing Is done properly, results can be seen in as little as one or two days. However, it is imperative that the writer of the content knows the subject and knows SEO techniques; otherwise, the campaign may not be worth the money paid to the author. Using the wrong keywords in the wrong places can also unintentionally cause the search engines to think the articles are spam and penalize them as well. This could get the marketer banned from the websites in which the content is placed on and removed form the search engines.
Article marketing is simple once the marketer learns the proper way to “play the SEO game.” Article marketing the right way has the potential to be a great profit builder and traffic driver. Whenever taking on a marketing campaign always make sure that an experienced author is writing the articles so they look and feel professional, informative and never plagiarized.
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