Keyword research is to MLM recruiting and attraction marketing as sugar is to a sugar cookie-without it, it’s not worth eating. If you plan to do any writing as part of your internet marketing, mastering keyword research is essential.
KEY TO MLM RECRUITING AND ATTRACTION MARKETING
It’s the key to the kingdom, that is, to search engine ranking. Your articles, posts, ads, etc, should be laced with words or phrases that are being used by internet users in your niche.
BE PICKY…
You should pick the niche you want to hang out in, study what you think someone may be using in the way of words or phrases to input for a search, then use those words in a blog post, article, ad, or any other marketing tool.
THE BOTS WILL COME…
If you have done your homework, the search engine robot will pick up your words or phrases and rank your writing favorably on the search results.
GOTTA BE A DRUDGE…
Now, how do you get to the point of picking out and using words or phrases in your writings about mlm recruiting?
Ahh, this is why it is called keyword research!
Your task is to find keywords or phrases that are actually being used by people on the net looking for stuff and then…
• write something worthwhile;
• the person reading it will come away with something of value;
• will connect it to you and,
The next time that person needs something in that niche, he or she will come directly to you rather than do a random search.
THEN you can begin to do some MLM recruiting!
See the “attraction” part of attraction marketing? Pretty cool, isn’t it!!
IT’S NOT MAGIC…
These words or phrases connected with MLM recruiting don’t just pop out of the sky and into your brain, of course.
NAIL 2 THINGS!!!
Your research will have two objectives:
• Finding keywords that are being used in categories that are relatively noncompetitive, and
• Finding keywords that are being used a lot in it.
A WORD PICTURE…
The best way to explain this is to run through an example. Let’s say you want to compete in the network marketing niche online. Let’s say that you have decided to use article marketing as one of your marketing methods.
Okay…
HERE’S THE WORD…
A keyword comes to mind-MLM-a logical one to choose. First, let’s plug it into your browser window and run a search and see what happens.
PART 1: THE COMPETITION…
When the search results appear, check out the number that appears immediately below your browser window. This is the number of results your search has produced.
In this case about 159,000,000. A pretty big number.
This represents your competition.
This is a keyword you will probably never be able to compete for. And by that I mean get ranked on the first page of the search result.
CRANK IT DOWN…
So, what to do? Well, let’s add a word to MLM to make it a phrase and see what happens. I will add the word “opportunity.”
That brought the results number down to 414,000, a dramatic drop, but still too high if you’re just starting out.
If you have been doing article writing awhile, then maybe you compete at that level.
Continue to add words until you get a phrase that you think people may be using to search your niche and the results number gets under 300,000, preferably well under in the early going.
PART 2: THE TOOL…
Then, for the second part of our exercise, let’s go to a Google tool called “keyword tool.”
How original…
INSIDER TIDBIT…
(As a side note, Google has been phasing in new tools to aid us in our quest to get the best researched keyword phrase and the “keyword tool” is scheduled for the scrap heap soon. It’s actually going to be integrated into other tools. For now, though, let’s walk our exercise out using the “keyword tool.”)
WHO STEPPED ON MY TAIL?!
Let’s take the phrase you’ve developed (long tail keyword phrase is the actual name for it) and stick it into a window on their form labeled “word or phrase.”…
• Click “search” and what will appear is a long list of phrases that are actually being used by people to get to the phrase you just picked. You are looking for a phrase that was used in the low thousands, say 3-4000…
• Take that phrase and do a search to find out what your competition is. If it’s not too stiff, then you may have found a longtail keyword phrase to use in your writings…
• Write articles and blog posts relevant to a niche like MLM recruiting using the keyword phrases, and…
Do it over and over and over, etc.
After a while the search engine robots will begin to notice you and, over time, you will begin to rank on the search results.
The better long tail keywords you pick the quicker this will happen.
For me, it happened within a week.
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