It’s been almost 20 years since the world became infused with mobile devices. From the humble brick to the slick new feature packed smartphone, technology and our insatiable appetite for its evolution has not slowed down. Early in the piece many entrepreneurs saw the opportunity in marketing with SMS, which had varied results in those early days, which has become a reference point for many.
Enter the proliferation of the internet. In most western countries, the majority of households and businesses now maintain a connection to the internet. Naturally, internet marketing became the next massive opportunity, in all of its methods and formats, and fortunes were made, and continue to be made. Many entrepreneurs learnt a lot from Internet Marketing and now understand their respective niche markets intimately. Marketing with SMS, from those early experiences, became less relevant and sat in the background for a small suite of specialists to master.
Now the Internet has gone mobile. No longer do we have to be at home or work to browse the internet. Apple’s iPhone, the Android, Windows Mobile and Blackberry, have all provided us with a new way to receive email on the go, browse the internet whenever we want, together with the same features the mobile phone brought us. It fits in our pocket, and through our ever increasing reliance on the device, we’re becoming emphatically addicted to it. Losing it is a crisis of life hindering proportions.
We filter our email. We’ve set up folders, filters, junk mail, instant deletes, prioritised which emails will be read first through to last, attempting to take command of that war-zone, the inbox which is now attached to our person. We’re very delicate about email. When that SMS comes barging through, conversations are interrupted, dinner is paused, children are muted, and “Quick Draw McGraw” opens the SMS like a child on Christmas morning ripping through wrapping paper. It could be important.
Marketing with SMS, all spruced up and shiny for the new era of the smartphone, has a new renaissance. With the ability to include a URL, even embed a URL, in an SMS that leads to highly targeted content, this may be the new bastion of core marketing technologies to come.
If the smart marketer has built the profile of their customers, and agreeably captured their mobile phone number, doesn’t this present a new opportunity? If the small business owner instructs his staff to capture his customer’s mobile phone numbers, and maintains clear records of their purchases, do you think they may benefit from leveraging this new technology?
Consider a website. We’ve all seen them, and we understand how they work. Some are good, and some are average. Imagine a business that is dedicated to helping local and small businesses re-vamp their website, optimizing it for their target market, profiling their potential customers and presenting those new customers with exactly what they want. The new customer has the function given to them to indicate online what they like and don’t like – telling the business owner directly.
A new potential customer lands on this newly modernised website, they browse and “like” the items of interest, with a simple mouse click, or touch on an iPad. The end of the path is reached on the site and the capture form comes up, as they do. We as consumers understand what these are for. It captures the name and mobile number. No email address required. An SMS is sent to the consumer with a link embedded. The trail leads to a sub-page detailing the items “liked” by the consumer, with an invitation to purchase now, or make an appointment to come to the store and inspect the items further. The consumer opts to attend the store and an appointment is made through an app that appears on the phone’s screen, syncing directly with the native calendar.
The day of the appointment arrives; the calendar is auto-set to remind the customer of their appointment. Upon arriving at the store, the attendant has the items ready for the customer. They meet the customer’s expectations, and a purchase is made.
Marketing with SMS in the early days never had the partnering technologies to instigate such a sequence of events. Today, we have a range of technologies that can leverage the traditional SMS into a marketing juggernaut! So long as it’s not abused. As we learnt from email, if it is abused, the consumer will ignore it and it will become the same nuisance as SPAM. Marketers must keep this in mind. Marketing with SMS is again in its infancy and must be nurtured with care.
msgentertainment
ussconstitutionmuseum
schueco
guidetopharmacology
norkron
fieldturf
220triathlon
hacklang
ana
fjkl
hkticketing
vitalitymedical
7415669
chinajk
surveyusa
kmutnb
softcreatr
osvnews
itomic
thebullyproject
ksp
aw
bbonline
huffingtonpost
landbank
calcul-pagerank
pragmamx
athityasoft
stat
huntingnet
ukpsc
park-now
crowdfiber
trackico
orylab
cerevo
xo992
sos-spielsucht
hfmt-koeln
escortdirectory
fairwire
kocaeliyetkiliservis
fontcdn
hqlf
zz591
kidsinthehouse
fzlhjc
dushuilake
sante-expat
bulletin
tian-song
cbc
vdb-info
tentaitenmon
gsp0
maisonsduvoyage
szzg
csdemenagement
zenysro
guyane
substack
cnfoodsafety
154
konfio
awe
kucasino
dgstaticresources
floraweb
savvytime
look
developersonair
gedore
fixstars
hundeurlaub
gou
nutritionvalue
linkuj
bayanmap
flierinc
i-school
smithsonianassociates
baza-firm
justicia
loveyourmelon
enikos
bompasandparr
firemarshals
billiejeankingcup
publicreligion
openhand
koran-jakarta
operan
offlajn
reiq
10100
www
pcmbuilder
fysio
luxywigs
novin
austinfilm
paymentvision
safeway
intel471
lorainccc
zapit
automicgroup
gtsstatic
khaama
datafree
nutritionjrnl
mlspropertyfinder
mirena-us
operamediaworks
vsac
oumedicine
nationale-naturlandschaften
workspace
naenara
fryshuset
fivestarseniorliving
sindominio
popula
management-issues
laval-virtual
hansaconcept
vernetzte-kirche
velux
topsmarkets
kolmarden
hlb
aboutamazon
decathlon
smartinfosys
ilfriuli
80329
nagakute
momjian
autocentre
deadlinefunnel
nerepix
nsfocus
price
donate
nimettomatpelurit
deloros
smartclinics
xpshort
shopinfo
vipaff
picbear
bekb
brindecousette
websitesmakeover
bii
strategy-plus
badozwdumpszwaa
fenieenergia
303cc
wonder
borrowell
izutsuya
egmont
broads-authority
vat19
theispot
nationalhogfarmer
et4
isdfg
ggnome
kansashealthsystem
fiatc
aag
haisha-yoyaku-blog
apilot
chaligou
blazegraph
assemblyscript
dimagroup
jblafp
autismresearchcentre
bva
javassist
greenkeyglobal
airfrance
gcu
yaktrinews
binglee
uku
bigsplashwebdesign
whiteguide
learningandwork
redplum
bluestarinc
jobstarter
s6772
ironworkers
deepsource
rtrs
fundersandfounders
morita
kreative-medien
iprbookshop
qidianet
fimer
customer
nacd
landestheater-linz
bocatc
e-krediidiinfo
gaim
leguide
webline-services
ambermd
homestreet
mineco
rbg
cwhn
eliterature
gqyns667
gorillavsbear
infodustrie
travelmyth
jpay
cautaocuaketsatdientu
businessmasters
okemo
nedu
medicarelife
bf0309
ashtangayoga
ampleharvest
wordmark
healthybonesaustralia
iomtt
blixxum
bvhttdl
smart-places
mapio
facetsjournal
metalocus
inmanaligner
mtva
danielatwork
master-net
schifffahrplan
weareplannedparenthood
muktodharaltd
loop
ecuador
erc721
ofgogoatan
hlc
o-rings
livenation
texfaq
souhu
twotwentyone
esthederm
wm555
hx168
nadp
irantarah
1024day
vmz-niedersachsen
jdwl
ehponline
johnstonesupply
008win
collectivehealth
feuerwehrmagazin
uin-malang
computercourage
uhc2030
costarica-embassy
40plus
alliantcreditunion
1418now
bcan
brico
ca
drivefca
visualarts
diu
aanzee
weekday
ilikemyteeth
philadelphiaunion
spirion
hkexpress
bjtqcy
profteh
reklamni-clanky
heritage
lx
mouthmedia
blackpoolpleasurebeach
diamondcomics
plugandpay
6447
maybank
newsworks
historyofparliamentonline
hlebo
neoris
ownart
f64
georgecushen
payrollsite
artscroll
rss-to-javascript
chinakaoyan
pierreherme
hosterplus
takipbonus
ucv
tnewurl2
