Many people, especially the newbie in online marketing, get very excited about starting out in internet marketing. They plunge into it with great enthusiasm and then feel disappointed when sales don’t happen. After many years of trying and failing in this business the one thing that stands out for me as being important is to master one marketing technique and stick with it until it works.
A lot of internet marketing products try to be all things to all people, teaching you copywriting skills, video marketing, article marketing or social media marketing to name just a view. The problem is the training by necessity needs to be at newbie level but it is only by becoming an expert can you make that technique work. The newbie thinks he will have a stab at all of them and hope one sticks. It won’t.
Pick one marketing technique, for me it is article marketing, and learn everything about it. You will reach a point when it starts to work and you are getting real traffic to your website or blog. Then and only then should you move on and try another. At the same time you must keep you eye on the marketing technique you have mastered to see if any new trends are emerging. The internet marketing world changes fast and you have to be up on what’s going on.
I would add that the techniques you should lean first are the ones that generate free traffic. That is your efforts must start to get you high up on the search engines for the keyword phrases common in your niche. It is only when you are getting an income should you move to paid advertising in the form of Google AdWords or Bing paid ads. It is very easy to lose a lot of money very quickly with AdWords if you don’t know what you are doing.
Don’t go after the obvious keywords in your niche, the bid price to get on page one of Google will be too high. You want to find keywords that have low competition but are used over a hundred times a day. You need to find that sweet spot of not too low not too high.
So keep clear of paid advertising until you are earning some money. In fact as you start to earn you may be tempted to spend the money on a holiday or new clothes. Resist this urge. You should be ploughing all your income back into the business for at least the first year.
Buy more internet marketing products, sign up to membership sites and learn from the best. Then you can start teaching what you have learnt to others. This forms the basis of creating your own products. This technique is the top of the tree in internet marketing. Hold workshops and mentoring course and these become your big ticket items that make you the most money.
So master one technique to begin with then move onto the next.
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