If you’ve been in the network marketing industry only a few months then you probably have no clue who Mike Dillard is. Mike Dillard is one the biggest success stories in network marketing. He struggled for over 6 years in his MLM business and trying to make ends meet as a broke waiter. It’s funny to hear him talk about how he would stare at his phone for hours and sharpen pencils just to avoid calling prospects. I’m sure he looks back at those times and laughs.
Now he makes 8 figures in the industry and it all started with one concept. Mike did what every other broke network marketer did which is create a warm market list and harass friends and family to join his network marketing business. He was at the point of quitting until it finally dawned on him what worked for the highest earners in the industry. People were attracted to these leaders because they had knowledge and could actually help them make money in network marketing. Most of the people who join network marketing companies join other people who have no clue what it takes to be successful. Basically it’s the blind leading the blind. Mike figured it out! Why try recruiting people who have no clue about the industry? Why would you recruit basketball players for a football team in other words. There were thousands of people struggling in MLM so why not recruit them? Instead of being a typical networker and pitching business opportunities he started pitching himself or branding himself in other words. He became a consultant to home based business owners not just another distributor.
Mike is a great copywriter and showcased his talents online and this attracted other networkers. Thus creating the phenomenon of attraction marketing via Magnetic Sponsoring. WOW! This was unheard of! Instead of pitch pitch pitch it was I can help you make money with your home business. The Magnetic Sponsoring approach is brilliant. Instead of branding Amway, Monavie and some of the other companies you are branding you. Mike Dillard’s key of success is master one strategy then move onto the next. Too many people bounce all over the place with marketing online. Mike focused on copy writing and Google PPC. If you haven’t heard of Mike Dillard and want a new approach to network marketing I highly suggest taking a serious look at Magnetic Sponsoring.
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